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Tertiarisation des filières et reconstruction du sens à travers des récits collectifs

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  • Philippe Lorino
  • Jacques Nefussi

Abstract

With «tertiarization », firms must no longer produce products, but «solutions » which include customer?s use value. This transformation completely renovates economic and organizational logics at work in industrial and agricultural firms. It requires a radical change of the interpretive frame of activity for the actors of value chains: suppliers, employees, clients. In this article, authors study the managerial issues linked to this transformation and propose a theoretical approach based upon pragmatism and semiotics. The concerned actors of the value chain face a challenge: the mental frames to understand their own activity are questioned and the narrations through which they usually made sense of their cooperative practices fails. Therefore they must rebuild the intelligibility of collective activity.

Suggested Citation

  • Philippe Lorino & Jacques Nefussi, 2007. "Tertiarisation des filières et reconstruction du sens à travers des récits collectifs," Revue française de gestion, Lavoisier, vol. 170(1), pages 75-92.
    • Handle: RePEc:cai:rfglav:rfg_170_0075
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    Cited by:

    1. Corentin Curchod & Jérémy Morales & Damien Talbot, 2015. "Des organisations sous pression. Quand la légitimité, l’identité et le sensemaking sont menacés," Revue française de gestion, Lavoisier, vol. 0(3), pages 11-21.
    2. Agnès Mazars-Chapelon, 2010. "Le foisonnement d’outils de gestion:d’un portefeuille d’outils à une «technologie en pratique»," Revue Finance Contrôle Stratégie, revues.org, vol. 13(4), pages 5-38., December.

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