The dual management of innovation by the Decathlon group. A distinctive strategic system on the sport goods market
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References listed on IDEAS
- Scully, Gerald W., 1995. "The Market Structure of Sports," University of Chicago Press Economics Books, University of Chicago Press, edition 1, number 9780226743950, October.
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- Jean-Noël Kapferer, 2006. "FAQ : La marque," Post-Print hal-00786818, HAL.
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Cited by:
- Anna Gerke & Michel Desbordes & Geoff Dickson, 2011. "The relationship between inter-organisational citizenship behaviour and innovation within sport clusters - a cross-cultural approach," Post-Print hal-00716680, HAL.
- Anna Gerke, 2017. "Towards a network model of innovation in sport – the case of product innovation in nautical sport clusters," Post-Print hal-01540933, HAL.
- Gerke, Anna & Luzzini, Davide & Mena, Carlos, 2021. "Innovation configurations in sport clusters: The role of interorganizational citizenship and social capital," Journal of Business Research, Elsevier, vol. 133(C), pages 409-419.
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Keywords
management of innovation; sports goods market; Decathlon Group;All these keywords.
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