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Time Consistency And Seller Commitment In Intertemporal Movie Distribution: An Empirical Study Of The Video Window

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  • DAVID WATERMAN
  • ANDREW A. WEISS

Abstract

We study the determinants of the ‘video window’ (the interval between a movie's theatrical and video releases), based on a sample of 1,157 films released on video between 1988 and 1997. For subsets of films having shorter theater run lengths (1 to 17 weeks), windows were generally longer than, and largely invariant to, measures of the time required to exhaust the theater market. One interpretation of our results is that U.S. movie distributors resolved a time consistency problem by coordinating their behavior to maintain longer windows than would have otherwise resulted, but different explanations are also plausible.

Suggested Citation

  • David Waterman & Andrew A. Weiss, 2010. "Time Consistency And Seller Commitment In Intertemporal Movie Distribution: An Empirical Study Of The Video Window," Journal of Industrial Economics, Wiley Blackwell, vol. 58(3), pages 717-717, September.
    • Handle: RePEc:bla:jindec:v:58:y:2010:i:3:p:717-717
    DOI: 10.1111/j.1467-6451.2010.00441.x
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    Cited by:

    1. Terrence August & Duy Dao & Hyoduk Shin, 2015. "Optimal Timing of Sequential Distribution: The Impact of Congestion Externalities and Day-and-Date Strategies," Marketing Science, INFORMS, vol. 34(5), pages 755-774, September.
    2. Raphaël Suire & Thierry Pénard & Sylvain Dejean, 2010. "La gratuité est-elle une fatalité sur les marchés numériques ? Une étude sur le consentement à payer pour des offres de contenus audiovisuels sur internet," Économie et Prévision, Programme National Persée, vol. 194(3), pages 15-32.
    3. Joan Calzada & Tommaso M. Valletti, 2012. "Intertemporal Movie Distribution: Versioning When Customers Can Buy Both Versions," Marketing Science, INFORMS, vol. 31(4), pages 649-667, July.

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