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An analysis of the critical factors that affect the competitive advantages and developmental strategies of leisure farms in Taiwan

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  • Meng-Shiunn LEE

    (Department of Business Administration, Chang Jung Christian University, Tainan, Taiwan)

Abstract

Leisure farms in Taiwan are currently undergoing a fast development. The utilization of distinctive strategies to create successful operational competitiveness is becoming the guiding policy of enterprises for their future development. This study adopts the value chain perspective to develop criteria for different dimensions and to develop a strategic hierarchical structure by using the fuzzy Delphi method. Through the FANP (Fuzzy Analytic Network Process) method, this study discovers the critical factors influencing the competitive advantages of leisure farms in Taiwan: (1) the uniqueness of the landscape and ecological resources, (2) the richness of agricultural resources, (3) the attractiveness of the landscape and ecological resources, (4) service quality, (5) the convenience of the accommodation, (6) the provision of education and guiding services, and the like. Finally, according to the research results of the study, the authors make suggestions on the corresponding developmental strategies of leisure farms, including (1) creating the characteristics of a leisure farm through the development and utilization of the farm's internal and surrounding environmental resources and (2) perceiving the tourists' needs and improving the service quality. With the suggestions made and the reference data concluded in this study, the authors expect to enhance effectively the current competitive advantages of leisure farms.

Suggested Citation

  • Meng-Shiunn LEE, 2012. "An analysis of the critical factors that affect the competitive advantages and developmental strategies of leisure farms in Taiwan," Agricultural Economics, Czech Academy of Agricultural Sciences, vol. 58(10), pages 467-481.
    • Handle: RePEc:caa:jnlage:v:58:y:2012:i:10:id:128-2011-agricecon
    DOI: 10.17221/128/2011-AGRICECON
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    References listed on IDEAS

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    1. Crouch, Geoffrey I. & Ritchie, J. R. Brent, 1999. "Tourism, Competitiveness, and Societal Prosperity," Journal of Business Research, Elsevier, vol. 44(3), pages 137-152, March.
    2. Meng-Shiunn Lee, 2008. "Critical Success Factors for Intra-Disciplinary Transformation of the Agricultural Biotechnology Industry in Taiwan based on the Value Chain Concept," Journal of Economics and Management, College of Business, Feng Chia University, Taiwan, vol. 4(1), pages 65-88, January.
    3. Saaty, Thomas L., 2006. "Rank from comparisons and from ratings in the analytic hierarchy/network processes," European Journal of Operational Research, Elsevier, vol. 168(2), pages 557-570, January.
    4. Yoram Wind & Thomas L. Saaty, 1980. "Marketing Applications of the Analytic Hierarchy Process," Management Science, INFORMS, vol. 26(7), pages 641-658, July.
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    Cited by:

    1. Kateřina RYGLOVÁ & Ida VAJČNEROVÁ, 2014. "Possible complex approaches towards evaluating the quality of a destination in the context of tourism management," Agricultural Economics, Czech Academy of Agricultural Sciences, vol. 60(5), pages 199-207.

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