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Market position of selected competitors of the Czech wine market

Author

Listed:
  • R. Kučerová

    (Department of Management, Faculty of Business and Economics, Mendel University of Agriculture and Forestry, Brno, Czech Republic)

  • P. Žufan

    (Department of Management, Faculty of Business and Economics, Mendel University of Agriculture and Forestry, Brno, Czech Republic)

Abstract

The paper tries to map the market position of eight competitors of the Czech wine market in the period 2001-2006. Authors use the Map of the Marketplace approach and compare key economic indicators - Relative Market Share and Return on Assets - of the selected firms. During the analyzed period, we can see that some changes of one or both indicators happened in all eight cases, but these were not major changes and it is possible to say that most of businesses kept their position. The leader of the market is the group Bohemia Sekt, the majority of eight analyzed businesses is in the position of 'In-band followers'.

Suggested Citation

  • R. Kučerová & P. Žufan, 2008. "Market position of selected competitors of the Czech wine market," Agricultural Economics, Czech Academy of Agricultural Sciences, vol. 54(7), pages 343-346.
    • Handle: RePEc:caa:jnlage:v:54:y:2008:i:7:id:2711-agricecon
    DOI: 10.17221/2711-AGRICECON
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    References listed on IDEAS

    as
    1. M. Ševela, 2006. "Price levels convergence of consumer expenditures in the European Union," Agricultural Economics, Czech Academy of Agricultural Sciences, vol. 52(5), pages 197-204.
    2. J. Hron & J. Štůsek & M. Arnošt & J. Huml & L. Platilová-Vorlíčková, 2007. "Diversification - strategy of building the competitive advantage in agribusiness," Agricultural Economics, Czech Academy of Agricultural Sciences, vol. 53(12), pages 580-584.
    Full references (including those not matched with items on IDEAS)

    Citations

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    Cited by:

    1. D. Matošková & J. Gálik, 2009. "Selected aspects of the internal and external competitiveness of Slovak agricultural and food products," Agricultural Economics, Czech Academy of Agricultural Sciences, vol. 55(2), pages 84-93.
    2. Karel JANDA & Jakub MIKOLÁŠEK & Martin NETUKA, 2010. "Complete almost ideal demand system approach to the Czech alcohol demand," Agricultural Economics, Czech Academy of Agricultural Sciences, vol. 56(9), pages 421-434.

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    More about this item

    Keywords

    market position; mapping; sales; return on assets; wine production;
    All these keywords.

    JEL classification:

    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General

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