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Creativity And Sustainability – The Correlation Between Creativity And Sustainability And Their Importance

Author

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  • Ionut-Constantin CONSTANTIN

    (”Valahia” University of Targoviste, Romania)

Abstract

Could there be any chance that creativity can promote sustainability? Regarding change in any activity, it is necessary to accept changes by implementing new ideas, skills, abilities, experiences, and many more. Creativity can favor sustainability as they are both playing an important role in bringing about a change, human capital with the potential to achieve long-term performance. In order to attain performance in this sense, the organizations are reliant on performance employees; thus aiming to achieve creative and sustainable organizations. In this article we are going to analyse creativity, the environment necessary for employees to feel encouraged and supported as to express their creativity and use available resources in order to develop new and innovative ideas, and how all these are closely related to the promotion of sustainability within organizations.

Suggested Citation

  • Ionut-Constantin CONSTANTIN, 2023. "Creativity And Sustainability – The Correlation Between Creativity And Sustainability And Their Importance," Contemporary Economy Journal, Constantin Brancoveanu University, vol. 8(4), pages 15-20.
    • Handle: RePEc:brc:brccej:v:8:y:2023:i:4:p:15-20
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    More about this item

    Keywords

    creativity; innovative ideas; performance; sustainability;
    All these keywords.

    JEL classification:

    • D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness
    • O31 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Innovation and Invention: Processes and Incentives
    • M12 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Personnel Management; Executives; Executive Compensation
    • Q56 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Environment and Development; Environment and Trade; Sustainability; Environmental Accounts and Accounting; Environmental Equity; Population Growth

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