The Marketing Mix In A Luxury Hotel Chain
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- Mr. Prakash Loungani & Mr. Saurabh Mishra & Mr. Chris Papageorgiou & Ke Wang, 2017. "World Trade in Services: Evidence from A New Dataset," IMF Working Papers 2017/077, International Monetary Fund.
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More about this item
Keywords
hospitality industry; marketing mix; services sector; Ritz-Carlton; luxury hotel chain; customer;All these keywords.
JEL classification:
- M00 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General - - - General
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
- Z39 - Other Special Topics - - Tourism Economics - - - Other
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