A New Concept of Marketing: The Emotional Marketing
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References listed on IDEAS
- Domenico Consoli, 2009. "Emotions That Influence Purchase Decisions And Their Electronic Processing," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(11), pages 1-45.
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Cited by:
- María Dolores Aledo‐Ruiz & Eva Martínez‐Caro & José Manuel Santos‐Jaén, 2022. "The influence of corporate social responsibility on students' emotional appeal in the HEIs: The mediating effect of reputation and corporate image," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 29(3), pages 578-592, May.
- repec:jtr:journl:v:9:y:2014:i:1:p:28-64 is not listed on IDEAS
- Jin Pyo Lee & Hanhyeok Jang & Yeonwoo Jang & Hyeonseo Song & Suwoo Lee & Pooi See Lee & Jiyun Kim, 2024. "Encoding of multi-modal emotional information via personalized skin-integrated wireless facial interface," Nature Communications, Nature, vol. 15(1), pages 1-13, December.
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- Consoli, Domenico & Musso, Fabio, 2010. "Marketing 2.0: A new marketing strategy," MPRA Paper 31116, University Library of Munich, Germany.
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Keywords
emotions; emotional marketing; emotional brand; emotional intelligence; emotions measurement.;All these keywords.
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