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Intermediation, Disintermediation und Cybermediäre: Zum Einfluss der Digitalisierung auf Wertschöpfungsketten in der Schuhbranche

Author

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  • Herb Christopher

    (RWTH Aachen University Geographisches Institut Templergraben 55 52056 0241/8094707 Aachen Germany)

  • Neiberger Cordula

    (RWTH Aachen University Geographisches Institut Templergraben 55 52056 0241/8096062 Aachen Germany)

Abstract

Global value chains (GVC) are currently being restructured to a particularly high degree as a result of the new technical and organizational possibilities offered by digitization. Previous research has largely focused on the effects on suppliers in countries of the global South. This article, however, focuses on the distribution part. Using the German footwear sector as an example, the effects of digitization are examined in two parts: The governance in the focused part of the value chain and the accompanying relationships between the players and between the different value chains within the sector. Due to the high degree of digitization in (manufacturing,) communication, and distribution processes, sports goods manufacturers and online platforms in particular have been identified as central players (lead firms). As a result, this paper aims to raise awareness of the fact that the progress of digitization of companies should be taken into account as a critical determinant for participation in GVCs and for the negotiation of governance types between actors.

Suggested Citation

  • Herb Christopher & Neiberger Cordula, 2021. "Intermediation, Disintermediation und Cybermediäre: Zum Einfluss der Digitalisierung auf Wertschöpfungsketten in der Schuhbranche," ZFW – Advances in Economic Geography, De Gruyter, vol. 65(3-4), pages 147-164, December.
    • Handle: RePEc:bpj:zfwige:v:65:y:2021:i:3-4:p:147-164:n:6
    DOI: 10.1515/zfw-2020-0036
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