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Zum Stand der geographischen Handelsforschung: Methoden und Techniken

Author

Listed:
  • Rauh Jürgen

    (Julius-Maximilians-Universitat WurzburgInstitut für Geographie und GeologieAm Hubland97074 WürzburgWürzburgGermany)

  • Hoffmann Oda Maria

    (Julius-Maximilians-Universitat WurzburgInstitut für Geographie und GeologieAm Hubland97074 WürzburgWürzburgGermany)

Abstract

In view of a rising digitalization and changing consumer behavior retail is radically redefining. This development is contributing to decisive changes in scientific methods in the field of geographical retail research. The main purpose of this paper is to explore the heterogeneous methodological approaches, methods of collecting information as well as data processing by taking into account recent German and international articles. On the basis of this analysis of literature, potentials and shortcomings were identified.

Suggested Citation

  • Rauh Jürgen & Hoffmann Oda Maria, 2020. "Zum Stand der geographischen Handelsforschung: Methoden und Techniken," ZFW – Advances in Economic Geography, De Gruyter, vol. 64(4), pages 181-196, November.
    • Handle: RePEc:bpj:zfwige:v:64:y:2020:i:4:p:181-196:n:1
    DOI: 10.1515/zfw-2018-0034
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