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Das Lebenszykluskonzept: Bedeutung und mathematische Modellierung am Beispiel des Städtetourismus

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  • Arnold Brit
  • Herold Jörg

Abstract

The product life cycle is a well-known method in theory and practice for describing and finding the right marketing strategy. Normally it relates to a product and shows its sales and benefits over the lifetime (that means after products introduction). Typically it is described as a function of time. In this article the authors focus on two aspects. The first is discussing utility of the PLC and try to find a mathematical algorithm that eliminates the time as variable and shows influences by internal, external decisions and exceptional incidents. In the second step the results of the mathematical modelling of the PLC will be transferred to tourism sector, and will be discussed especially in urban tourism.

Suggested Citation

  • Arnold Brit & Herold Jörg, 2012. "Das Lebenszykluskonzept: Bedeutung und mathematische Modellierung am Beispiel des Städtetourismus," Zeitschrift für Tourismuswissenschaft, De Gruyter, vol. 4(1), pages 39-56, May.
    • Handle: RePEc:bpj:touwis:v:4:y:2012:i:1:p:39-56:n:5
    DOI: 10.1515/tw-2012-0105
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    References listed on IDEAS

    as
    1. Herold, Jörg & Polzin, Kerstin, 2011. "Zeitvarianz und Zeitinvarianz - mathematische Untersuchungen zum Zeitverhalten des Produktlebenszyklus," Jena Contributions to Economic Research 2011,1, Ernst-Abbe-Hochschule Jena – University of Applied Sciences, Department of Business Administration.
    2. Frank M. Bass, 1969. "A New Product Growth for Model Consumer Durables," Management Science, INFORMS, vol. 15(5), pages 215-227, January.
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    Cited by:

    1. Klee, Andreas, 2013. "In der Abschwungphase der touristischen Entwicklung: Fallbeispiel Bayerisch Eisenstein," Arbeitsberichte der ARL: Aufsätze, in: Job, Hubert & Mayer, Marius (ed.), Tourismus und Regionalentwicklung in Bayern, volume 9, pages 69-89, ARL – Akademie für Raumentwicklung in der Leibniz-Gemeinschaft.

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