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Preise auf Grenzkostenniveau – optimal, aber unmöglich? / Prices at Marginal Cost Level – Optimal, but Impossible?: Angebotsseitige Subadditivität und nachfrageseitige Nicht-Rivalität als die zwei Seiten ökonomischer Nicht-Rivalität / Supply-side indivisibility and demand-side non-rivalry as the two sides of economic rivalry

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  • Schröder Guido

Abstract

In economics the paradox has prevailed for decades that marginal cost prices are considered to be optimal but are impossible in case of natural monopolies or public goods. Using the example of TV programmes three arguments are developed in this paper:1. Despite different practical problems the theory of natural monopolies and the theory of public goods deal with the same phenomenon of rivalry which originates from the isomorphy of the theories. The concept of “economic rivalry”, which is introduced here, and the graphic illustration of a normally shaped demand curve for the public good demonstrate an important consequence of this isomorphy: Non-rivalry in consumption leads to a natural monopoly and normal private goods can became public goods in case of subadditivities.2. In both theories the marginal cost paradox is just an apparent contradiction which can be resolved with a microeconomic approach.3. At present a marginal cost doctrine dominates in (media)economics which cannot be justified in the light of welfare or institutional economics.

Suggested Citation

  • Schröder Guido, 2006. "Preise auf Grenzkostenniveau – optimal, aber unmöglich? / Prices at Marginal Cost Level – Optimal, but Impossible?: Angebotsseitige Subadditivität und nachfrageseitige Nicht-Rivalität als die zwei Sei," ORDO. Jahrbuch für die Ordnung von Wirtschaft und Gesellschaft, De Gruyter, vol. 57(1), pages 209-240, January.
  • Handle: RePEc:bpj:ordojb:v:57:y:2006:i:1:p:209-240:n:14
    DOI: 10.1515/ordo-2006-0114
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    References listed on IDEAS

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    1. William J. Baumol & Janusz A. Ordover, 1977. "On The Optimality Of Public‐Goods Pricing With Exclusion Devices," Kyklos, Wiley Blackwell, vol. 30(1), pages 5-21, February.
    2. Thomas Krattenmaker & Lucas Powe, 1994. "Regulating Broadcast Programming," Books, American Enterprise Institute, number 53082, September.
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    4. Samuelson, Paul A, 1969. "Contrast between Welfare Conditions for Joint Supply and for Public Goods," The Review of Economics and Statistics, MIT Press, vol. 51(1), pages 26-30, February.
    5. R. B. Ekelund & Jr., 1968. "Jules Dupuit and the Early Theory of Marginal Cost Pricing," Journal of Political Economy, University of Chicago Press, vol. 76(3), pages 462-462.
    6. Edward Clarke, 1971. "Multipart pricing of public goods," Public Choice, Springer, vol. 11(1), pages 17-33, September.
    7. Nancy Ruggles, 1949. "The Welfare Basis of the Marginal Cost Pricing Principle," The Review of Economic Studies, Review of Economic Studies Ltd, vol. 17(1), pages 29-46.
    8. Baumol, William J & Bradford, David F, 1970. "Optimal Departures from Marginal Cost Pricing," American Economic Review, American Economic Association, vol. 60(3), pages 265-283, June.
    9. Demsetz, Harold, 1970. "The Private Production of Public Goods," Journal of Law and Economics, University of Chicago Press, vol. 13(2), pages 293-306, October.
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