Media, Disaster Response, Ebola: What Local Government Needs to Understand About Media Influence of Response Operations When the Improbable Becomes Reality

Research has shown that mass media can influence response operations by influencing the way that information is disseminated to the public before, during, and after disaster. After the 2014 Ebola event, the International Association of Emergency Managers (IAEM) conducted an After Action Review that proposes the need for government to ensure that the media does not control the narrative of response. The goal of this study is to understand if and how the media did attempt to control the narrative of response. To achieve this goal, we conduct a content analysis of three major newspapers, from July 26, 2014 to November 1, 2014, that focuses on Adaptive Governance in response to Ebola’s debut in the United States shortly after September 20, 2014. The results indicate that articles are more likely to focus on federal agencies and response efforts that follow established federal guidelines. However, the mention of local government, the boots on the ground first responders, is not significant to the mention of Adaptive Governance. This suggests that print media is controlling the narrative of the response and local government needs to provide the print media more access to emergency management professionals for more effective dissemination of effective local response.