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Consumer Response to Information and Second-Generation Genetically Modified Food in India

Author

Listed:
  • Anand Alok

    (The Consumer Analytics and Modeling Unit, Citigroup)

  • Mittelhammer Ron C

    (Washington State University)

  • McCluskey Jill J

    (Washington State University)

Abstract

This study investigates the Indian market for GM wheat. First, we address the obvious valuation and acceptance questions for Indian consumers. Then we investigate the extent to which the provision of information about GM wheat has any significant effect on consumers' willingness to pay and the degree to which the effect varies based on the information treatment. Finally, we consider whether the type of primary beneficiary of GM wheat production affects valuation. Specifically, we assess the conjecture that consumers' willingness to pay for GM wheat changes according to whether the crop is portrayed as producer-friendly or consumer-friendly.

Suggested Citation

  • Anand Alok & Mittelhammer Ron C & McCluskey Jill J, 2007. "Consumer Response to Information and Second-Generation Genetically Modified Food in India," Journal of Agricultural & Food Industrial Organization, De Gruyter, vol. 5(1), pages 1-20, October.
    • Handle: RePEc:bpj:bjafio:v:5:y:2007:i:1:n:8
    DOI: 10.2202/1542-0485.1138
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    References listed on IDEAS

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    1. Janice Ballou & Matthew Mishkind & Geraldine Mooney & Welmoet van Kammen, "undated". "National Science Foundation Report on Efficiency of Grant Size and Duration: Principal Investigator FY 2001 Grant Award Survey and Institutional Survey," Mathematica Policy Research Reports bdadbcef4daf4bf8b94a0fb7f, Mathematica Policy Research.
    2. Joel Smith, "undated". "Technical Working Paper: Creation of the September 2009 Baseline of the 2005 MATH SIPP+ Microsimulation Model and Database," Mathematica Policy Research Reports c2dd86c53a2b4f979e41ac610, Mathematica Policy Research.
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    Citations

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    Cited by:

    1. Armenak Markosyan & Jill J. McCluskey & Thomas I. Wahl, 2009. "Consumer Response to Information about a Functional Food Product: Apples Enriched with Antioxidants," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 57(3), pages 325-341, September.
    2. De Groote, Hugo & Gitonga, Zachary & Kimenju, Simon & Keter, Fredric & Ngigi, Obadiah, 2015. "But what do rural consumers in Africa think about GM food?," 2015 Conference, August 9-14, 2015, Milan, Italy 211565, International Association of Agricultural Economists.
    3. Bansal, Sangeeta & Gruère, Guillaume P., 2012. "Implications of mandatory labeling of GM food in India: Evidence from the supply side," Food Policy, Elsevier, vol. 37(4), pages 467-472.
    4. Tongzhe Li & Kent D. Messer & Alisher Mamadzhanov & Jill J. McCluskey, 2020. "Preferences for local food: Tourists versus local residents," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 68(4), pages 429-444, December.

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