Close But Not Too Close? Optimal Copycat Strategies in the Light of Negative Publicity by the Original Product
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DOI: 10.1515/bejeap-2022-0456
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More about this item
Keywords
vertical product differentiation; copycatting; brand scandals;All these keywords.
JEL classification:
- L11 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Production, Pricing, and Market Structure; Size Distribution of Firms
- L13 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Oligopoly and Other Imperfect Markets
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