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Marketing Mix Analysis For Romanian Clothing Market

Author

Listed:
  • BOTA Marius
  • COSMA Smaranda Adina
  • FLESERIU Cristina

Abstract

Today the business environment is continually changing. The Romanian clothing market is a crowded one with a lot of powerful competitors.The paper analyses what kind of marketing mix politics are used by the companies involved in clothing sector. The main goal of the study was to identify the attitude of the Romanian people regarding the acquisition of clothes and the characteristics of the supply on clothes. The competition appeared and the clothing companies try to differentiate itself form others using marketing mix instruments. The Romanian companies should adapt their offer, taking into account the costumers specific needs and wishes.

Suggested Citation

  • BOTA Marius & COSMA Smaranda Adina & FLESERIU Cristina, 2012. "Marketing Mix Analysis For Romanian Clothing Market," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 0(3), pages 22-30.
    • Handle: RePEc:blg:reveco:v:supplement:y:2012:i:3:p:22-30
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    File URL: http://economice.ulbsibiu.ro/revista.economica/archive/suplimente/Volume3-2012.pdf
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