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Leading Employees Through Change - The Role Of Internal Marketing

Author

Listed:
  • RADULESCU Violeta

    (The Bucharest University of Economic Studies)

  • VOSLOBAN Raluca Ioana

    (The Bucharest University of Economic Studies)

  • STOICA Ivona

    (Romanian American University of Bucharest)

Abstract

Organizations continuously experience new challenges, probably now more than in the last years. The crisis effects are visible within most of the business areas and are very difficult to be managed and controlled. Nevertheless, companies try to define best strategies to support through transformation; the implemented changes first impact the employees. This paper aims to emphasize the most important aspects to be considered by managers when dealing with organizational change and underlines those internal marketing aspects that help employees to regard the change positively and minimize the possible negative impact the change might have over the individual and organizational performance.

Suggested Citation

  • RADULESCU Violeta & VOSLOBAN Raluca Ioana & STOICA Ivona, 2013. "Leading Employees Through Change - The Role Of Internal Marketing," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 65(3), pages 94-103.
    • Handle: RePEc:blg:reveco:v:65:y:2013:i:3:p:94-103
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    File URL: http://economice.ulbsibiu.ro/revista.economica/archive/65309radulescu&vosloban&stoica.pdf
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    References listed on IDEAS

    as
    1. Anselmo Ferreira VASCONCELOS, 2011. "Internal Demarketing: Construct, Research Propositions And Managerial Implications," Management & Marketing, Economic Publishing House, vol. 6(1), Spring.
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      More about this item

      Keywords

      D23; M12; M31;
      All these keywords.

      JEL classification:

      • D23 - Microeconomics - - Production and Organizations - - - Organizational Behavior; Transaction Costs; Property Rights
      • M12 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Personnel Management; Executives; Executive Compensation
      • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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