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Modeling Trust To Study Consumers Acceptance Of Online Shopping

Author

Listed:
  • VINEREAN Simona

    (The Bucharest University of Economic Studies)

  • CETINA Iuliana

    (The Bucharest University of Economic Studies)

  • DUMITRESCU Luigi

    (Lucian Blaga University of Sibiu)

  • OPREANA Alin

    (Lucian Blaga University of Sibiu)

Abstract

The Internet has unique characteristics that provide ever-changing opportunities for online companies. Due to this technology, nowadays consumers are always on the verge of accepting new online applications or using the web to substitute traditional activities, such as purchasing by switching to online shopping. This paper theoretically develops and empirically validates a research model that predicts consumer acceptance of e-commerce, by incorporating trust in the well-known technology acceptance model.

Suggested Citation

  • VINEREAN Simona & CETINA Iuliana & DUMITRESCU Luigi & OPREANA Alin, 2013. "Modeling Trust To Study Consumers Acceptance Of Online Shopping," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 65(2), pages 72-90.
    • Handle: RePEc:blg:reveco:v:65:y:2013:i:2:p:72-90
    as

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    File URL: http://economice.ulbsibiu.ro/revista.economica/archive/65207vinerean&al.pdf
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    References listed on IDEAS

    as
    1. Ajzen, Icek, 1991. "The theory of planned behavior," Organizational Behavior and Human Decision Processes, Elsevier, vol. 50(2), pages 179-211, December.
    2. Hernández, Blanca & Jiménez, Julio & Martín, M. José, 2010. "Customer behavior in electronic commerce: The moderating effect of e-purchasing experience," Journal of Business Research, Elsevier, vol. 63(9-10), pages 964-971, September.
    3. Fred D. Davis & Richard P. Bagozzi & Paul R. Warshaw, 1989. "User Acceptance of Computer Technology: A Comparison of Two Theoretical Models," Management Science, INFORMS, vol. 35(8), pages 982-1003, August.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    online consumer behavior; perceived ease of use; perceived usefulness; technology acceptance; intention; trust; structural equation model.;
    All these keywords.

    JEL classification:

    • F15 - International Economics - - Trade - - - Economic Integration

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