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Relevance Of Big Data For Business And Management. Exploratory Insights (Part I)

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  • OGREAN Claudia

    (Lucian Blaga University of Sibiu, Romania)

Abstract

Over the last few decades Big Data has impetuously penetrated almost every domain of human interest/action and it has (more or less consciously) become a ubiquitous presence of day to day life. The main questions this exploratory paper seeks to address (throughout its two parts) are the following: What is the (actual) impact of Big Data on Business & Management and How can businesses (through their management) leverage the potential of Big Data to their benefit? A gradual, step by step approach (based on literature review and a variety of secondary data) will guide the paper in search for answers to the abovementioned questions: starting with a concise history of the topic Big Data as reflected in academia and a critical content analysis of the Big Data concept, the paper will then continue by emphasizing some of the most significant realities and trends that characterize the supply-side of the big data industry; the second part of the paper is dedicated to the investigation of the demand-side of the big data industry – by highlighting some evidences (and projections) on the impact of big data analytics on Business & Management (both at aggregate and granular level) and exploring what companies could and should do (through their management) in order to best capitalize on the opportunities of big data and avoid/minimize the impact of its threats.

Suggested Citation

  • OGREAN Claudia, 2018. "Relevance Of Big Data For Business And Management. Exploratory Insights (Part I)," Studies in Business and Economics, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 13(2), pages 153-163, August.
    • Handle: RePEc:blg:journl:v:13:y:2018:i:2:p:153-163
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    File URL: http://eccsf.ulbsibiu.ro/RePEc/blg/journl/13212ogrean.pdf
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    References listed on IDEAS

    as
    1. Lee, In, 2017. "Big data: Dimensions, evolution, impacts, and challenges," Business Horizons, Elsevier, vol. 60(3), pages 293-303.
    2. OGREAN Claudia, 2019. "Relevance Of Big Data For Business And Management. Exploratory Insights (Part Ii)," Studies in Business and Economics, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 14(1), pages 169-180, April.
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    Cited by:

    1. Baranauskas Gedas, 2019. "Application of Big Data Analytics in Customization of E-mass Service: Main Possibilities and Obstacles," Management of Organizations: Systematic Research, Sciendo, vol. 82(1), pages 1-11, December.
    2. OGREAN Claudia, 2019. "Relevance Of Big Data For Business And Management. Exploratory Insights (Part Ii)," Studies in Business and Economics, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 14(1), pages 169-180, April.

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