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The Emergence of Online Food Retailing: A Stakeholder Perspective

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  • Andrew Murphy

Abstract

Recent research within retail geography has emphasised the intermeshing of economic and cultural facets of production and consumption, and strategy and corporate identity. This paper extends this intermeshing by taking a relational view of the firm. It considers the ways the retail firm determines and enacts its strategies, and how these affect the owners, managers, employees, suppliers and customers of whom it is comprised and with whom it interacts. The paper uses a stakeholder approach to examine stakeholder relations in the context of online food retail in New Zealand. By exploring the management of innovation and relations with customers and store employees through the lens of corporate culture, it shows that these relations cannot be defined in economic or cultural terms alone.

Suggested Citation

  • Andrew Murphy, 2002. "The Emergence of Online Food Retailing: A Stakeholder Perspective," Tijdschrift voor Economische en Sociale Geografie, Royal Dutch Geographical Society KNAG, vol. 93(1), pages 47-61, February.
    • Handle: RePEc:bla:tvecsg:v:93:y:2002:i:1:p:47-61
    DOI: 10.1111/1467-9663.00182
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    Cited by:

    1. Godfrey Yeung & Kim Leng Ang, 2016. "Online Fashion Retailing and Retail Geography: The Blogshop Phenomenon in Singapore," Tijdschrift voor Economische en Sociale Geografie, Royal Dutch Geographical Society KNAG, vol. 107(1), pages 81-99, February.
    2. Andrew J Murphy, 2003. "(Re)Solving Space and Time: Fulfilment Issues in Online Grocery Retailing," Environment and Planning A, , vol. 35(7), pages 1173-1200, July.
    3. Neiberger Cordula & Mensing Matthias & Kubon Jonas, 2020. "Geographische Handelsforschung im Zeitalter der Digitalisierung: Eine Bestandsaufnahme," ZFW – Advances in Economic Geography, De Gruyter, vol. 64(4), pages 197-210, November.

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