Market orientation and performance
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DOI: 10.1002/smj.618
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Citations
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Cited by:
- Rahul Kumar Sett, 2018. "Market orientation − firm performance link in a dynamic environment: looking inside the black box," AMS Review, Springer;Academy of Marketing Science, vol. 8(3), pages 163-179, December.
- Sumiati & Ainur Rofiq & Sigit Pramono, 2019. "The Role of Strategic Planning and Flexibility in Shaping SMEs Market Orientation in Turbulence Business Environment," European Research Studies Journal, European Research Studies Journal, vol. 0(1), pages 221-236.
- Ahmet H. Kirca & William O. Bearden & G. Tomas M. Hult, 2011. "Forms of market orientation and firm performance: A complementary approach," AMS Review, Springer;Academy of Marketing Science, vol. 1(3), pages 145-153, December.
- G. Tomas M. Hult & David J. Ketchen, 2017. "Disruptive marketing strategy," AMS Review, Springer;Academy of Marketing Science, vol. 7(1), pages 20-25, June.
- Vishal K. Gupta & Gizem Atav & Dev K. Dutta, 2019. "Market orientation research: a qualitative synthesis and future research agenda," Review of Managerial Science, Springer, vol. 13(4), pages 649-670, August.
- Heredia Pérez, Jorge A. & Geldes, Cristian & Kunc, Martin H. & Flores, Alejandro, 2023. "The effect of local institutions on the competitive strategies of exporters. The case of emerging economies in Latin America," Journal of Business Research, Elsevier, vol. 169(C).
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