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Understanding The Differences In Korean And U.S. Executives’ Strategic Orientations

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  • MICHAEL A. HITT
  • M. TINA DACIN
  • BEVERLY B. TYLER
  • DAEWOO PARK

Abstract

Competitive positioning in a global market requires an understanding of the decision processes and behavioral attributes of executives from different countries. These attributes reflect the executives’ cultural background, the national policies under which they have worked, and their home country’s level of economic development (institutional context). The current research compared strategic decision models of U.S. and Korean executives and the results suggest that criteria employed by the executives from the two countries differ. Differences in institutional context between Korea and the U.S.A. were reflected in the weightings of objective criteria used by the executives. Korean executives emphasized industry attractiveness, sales and market share (because of policies that encourage growth) and U.S. executives emphasized projected demand, discounted cash flow and ROI (because of policies and institutions that focus on profitability). The results suggest the importance of understanding the strategic orientations of international competitors, partners in international strategic alliances and managers of international subsidiaries or divisions. © 1997 by John Wiley & Sons, Ltd.

Suggested Citation

  • Michael A. Hitt & M. Tina Dacin & Beverly B. Tyler & Daewoo Park, 1997. "Understanding The Differences In Korean And U.S. Executives’ Strategic Orientations," Strategic Management Journal, Wiley Blackwell, vol. 18(2), pages 159-167, February.
    • Handle: RePEc:bla:stratm:v:18:y:1997:i:2:p:159-167
    DOI: 10.1002/(SICI)1097-0266(199702)18:23.0.CO;2-X
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    Cited by:

    1. Pei Wang & William Gonzalo Vega Salas, 2020. "Shareholder internationality and importing activities of emerging market firms," Frontiers of Business Research in China, Springer, vol. 14(1), pages 1-20, December.
    2. Venkateswaran, Ramya Tarakad & George, Rejie, 2020. "When does culture matter? A multilevel study on the role of situational moderators," Journal of Business Research, Elsevier, vol. 116(C), pages 99-122.
    3. Ana Criado-Gomis & Maria-Angeles Iniesta-Bonillo & Amparo Cervera-Taulet & Domingo Ribeiro-Soriano, 2020. "Women as Key Agents in Sustainable Entrepreneurship: A Gender Multigroup Analysis of the SEO-Performance Relationship," Sustainability, MDPI, vol. 12(3), pages 1-17, February.
    4. Konara, Palitha & Mohr, Alex, 2023. "Cultural bridging and the performance of international joint ventures," International Business Review, Elsevier, vol. 32(4).
    5. Mayrhofer, Ulrike, 2004. "The influence of national origin and uncertainty on the choice between cooperation and merger-acquisition: an analysis of French and German firms," International Business Review, Elsevier, vol. 13(1), pages 83-99, February.
    6. Vishal Gupta & Sandra C. Mortal & Tina Yang, 2018. "Entrepreneurial orientation and firm value: Does managerial discretion play a role?," Review of Managerial Science, Springer, vol. 12(1), pages 1-26, January.
    7. Shunzhong Liu, 2012. "The relationship between strategic type and new service development competence: a study of Chinese knowledge intensive business services," Service Business, Springer;Pan-Pacific Business Association, vol. 6(2), pages 157-175, June.
    8. Ziggers, Gerrit W. & Gagalyuk, Taras & Hanf, Jon, 2010. "Network governance at the firm and network level: Goals, routines, and social mechanisms," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 1(4), pages 342-351.
    9. Stefano Denicolai & Antonella Zucchella & Federico Moretti, 2018. "Not So Similar After All: Exploring The Diversity Of Strategic Orientations For Innovation," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 22(04), pages 1-33, May.
    10. Xu, Shichun & Hao, Andy, 2021. "Understanding the impact of national culture on firms’ benefit-seeking behaviors in international B2B relationships: A conceptual model and research propositions," Journal of Business Research, Elsevier, vol. 130(C), pages 27-37.

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