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Surviving Scandal: An Exploration of the Immediate and Lasting Effects of Scandal on Candidate Evaluation

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  • Beth Miller Vonnahme

Abstract

type="main"> This study explores the immediate and long-term effects of scandal on candidate evaluation. Because scandals involve politicians behaving in ways inconsistent with prevailing moral standards, an immediate negative reaction to such information is largely unavoidable. However, the present study examines whether there are any long-term effects of scandal. Results from a longitudinal experiment are presented. The nature of the design facilitated the exploration of the immediate and lasting effects of exposure to scandal and the consistency of these effects across individuals. Exposure to scandalous information about a candidate had an immediate negative effect on evaluation, but the magnitude of this negative effect declined over time, especially among the candidate's supporters. This research suggests that understanding the effects of scandal requires distinguishing between immediate and long-term effects.

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  • Beth Miller Vonnahme, 2014. "Surviving Scandal: An Exploration of the Immediate and Lasting Effects of Scandal on Candidate Evaluation," Social Science Quarterly, Southwestern Social Science Association, vol. 95(5), pages 1308-1321, December.
    • Handle: RePEc:bla:socsci:v:95:y:2014:i:5:p:1308-1321
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    File URL: http://hdl.handle.net/10.1111/ssqu.12073
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    Cited by:

    1. Nicholas Chad Long, 2019. "The Impact of Incumbent Scandals on Senate Elections, 1972–2016," Social Sciences, MDPI, vol. 8(4), pages 1-19, April.
    2. Karen O. Caballero Armendariz & Ben Farrer & Monica Martinez, 2020. "Badge of Courage or Sign of Criminality? Experimental Evidence for How Voters Respond to Candidates Who Were Arrested at a Protest," Social Science Quarterly, Southwestern Social Science Association, vol. 101(6), pages 2203-2219, October.
    3. Başak Topaler & Eyüp Tolunay Küp, 2020. "Judgments of Capability and Conformity as Distinct Forms of Social Judgments, and the Way They Interact to Shape Evaluator Decisions," Social Science Quarterly, Southwestern Social Science Association, vol. 101(4), pages 1634-1641, July.

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