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Nobody does it better: Identity, ideology, and the future of James Bond

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  • Tyler Johnson
  • Lisa Funnell

Abstract

Objective We explore the possibility that ideology structures attitudes toward casting choices swapping the race, gender, or sexual orientation of existing characters within popular entertainment franchises. Methods We conduct an original survey to gauge reactions to potential swaps within the James Bond film franchise. Results American conservatives are significantly less interested in future Bond films should the main character be played by a black man, a black woman, a white woman, or someone who is gay or a lesbian. This relationship does not hold should the role go to someone under 25 or American. Conclusion Ideology structures attitudes toward the world of popular culture in addition to and in similar ways to the world of politics.

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  • Tyler Johnson & Lisa Funnell, 2022. "Nobody does it better: Identity, ideology, and the future of James Bond," Social Science Quarterly, Southwestern Social Science Association, vol. 103(2), pages 245-258, March.
    • Handle: RePEc:bla:socsci:v:103:y:2022:i:2:p:245-258
    DOI: 10.1111/ssqu.13139
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    References listed on IDEAS

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    1. Claudine M. Pied, 2019. "Ethnography and the Making of “The People”: Uncovering Conservative Populist Politics in the United States," American Journal of Economics and Sociology, Wiley Blackwell, vol. 78(3), pages 761-786, May.
    2. Adrian D. Pantoja & Gary M. Segura, 2003. "Does Ethnicity Matter? Descriptive Representation in Legislatures and Political Alienation Among Latinos," Social Science Quarterly, Southwestern Social Science Association, vol. 84(2), pages 441-460, June.
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