Ethnography and the Making of “The People”: Uncovering Conservative Populist Politics in the United States

The election of Donald Trump, the Brexit vote, and rise of conservative populism in countries around the world has led to an abundance of scholarship on populism and the white working class. Much of this work seeks to explain the underlying cause of this conservative populist politics, focusing on globalization and economic precarity, racism and anti‐immigrant sentiment, or failures of political leadership. Survey data and polling analyses, in particular, explain relationships between demographics, political opinions, and voting results. Though quantitative data on the social groups or activists most involved in populist politics are important, missing from this research are ethnographies of populism that explore how local, state, and national actors influence the meaning of “the people.” In this article, I will argue that ethnography is particularly well‐suited for exploring the coming together of local and national politics and the subtle ways that economic insecurity, racism, sexism, and Islamophobia intersect in the making of “hard working taxpayers” or “ordinary folks.” I draw from research in a predominantly white, former manufacturing town in central Maine to illustrate the significance of this ethnographic approach to populism.