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Agenda Setting and the Blogosphere: An Analysis of the Relationship between Mainstream Media and Political Blogs

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  • Kevin Wallsten

Abstract

This paper asks: what is the relationship between the mainstream media and blog agendas? To be more precise, this paper tracks media coverage and blog discussion of 35 issues during the 2004 presidential campaign to test the hypothesis that the mainstream media agenda exerts a substantial impact on the blog agenda against the increasingly popular hypothesis that the blog agenda exerts a strong influence on the mainstream media agenda. Using a computer‐assisted, quantitative content analysis of ten randomly selected A‐list political blogs and 50 randomly selected, less popular political blogs over the five‐month period from July 1 to November 30, 2004, the author finds that on the vast majority of issues there was a complex, bidirectional relationship between mainstream media coverage and blog discussion rather than a unidirectional media or blog agenda‐setting effect.

Suggested Citation

  • Kevin Wallsten, 2007. "Agenda Setting and the Blogosphere: An Analysis of the Relationship between Mainstream Media and Political Blogs," Review of Policy Research, Policy Studies Organization, vol. 24(6), pages 567-587, November.
    • Handle: RePEc:bla:revpol:v:24:y:2007:i:6:p:567-587
    DOI: 10.1111/j.1541-1338.2007.00300.x
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    Cited by:

    1. Oleg S. Nagornyy & Olessia Y. Koltsova, 2017. "Mining Media Topics Perceived as Social Problems by Online Audiences: Use of a Data Mining Approach in Sociology," HSE Working papers WP BRP 74/SOC/2017, National Research University Higher School of Economics.
    2. Anastasia Kazun, 2019. "To cover or not to cover: Alexei Navalny in Russian media," International Area Studies Review, Center for International Area Studies, Hankuk University of Foreign Studies, vol. 22(4), pages 312-326, December.
    3. Amelia Sharman, 2013. "Mapping the climate sceptical blogosphere," GRI Working Papers 124, Grantham Research Institute on Climate Change and the Environment.
    4. Brad N. Greenwood & Anand Gopal, 2015. "Research Note—Tigerblood: Newspapers, Blogs, and the Founding of Information Technology Firms," Information Systems Research, INFORMS, vol. 26(4), pages 812-828, December.
    5. Hannes Cools & Baldwin Van Gorp & Michaël Opgenhaffen, 2021. "When Algorithms Recommend What’s New(s): New Dynamics of Decision-Making and Autonomy in Newsgathering," Media and Communication, Cogitatio Press, vol. 9(4), pages 198-207.
    6. Hsin-Hsuan Lee & Willemijn Dolen & Ans Kolk, 2013. "On the Role of Social Media in the ‘Responsible’ Food Business: Blogger Buzz on Health and Obesity Issues," Journal of Business Ethics, Springer, vol. 118(4), pages 695-707, December.
    7. Anastasia Kazun, 2017. "Agenda-Setting in Russian Media," HSE Working papers WP BRP 49/PS/2017, National Research University Higher School of Economics.
    8. Hyunkuk Lee, 2021. "Does the Medium Matter? Linking Citizens’ Use of Communication Platform for Information about Urban Policies to Decision to Trust in Local Government," Sustainability, MDPI, vol. 13(5), pages 1-17, March.
    9. Lisa Oswald, 2024. "More than news! Mapping the deliberative potential of a political online ecosystem with digital trace data," Palgrave Communications, Palgrave Macmillan, vol. 11(1), pages 1-16, December.
    10. Anastasia Kazun & Anton Kazun, 2017. "Coverage of Three Tragedies in the Russian Media: Application of the Network Agenda Model," HSE Working papers WP BRP 48/PS/2017, National Research University Higher School of Economics.
    11. Lauren Guggenheim & S. Mo Jang & Soo Young Bae & W. Russell Neuman, 2015. "The Dynamics of Issue Frame Competition in Traditional and Social Media," The ANNALS of the American Academy of Political and Social Science, , vol. 659(1), pages 207-224, May.
    12. Kaushal Kumar Bhagat & Sanjaya Mishra & Alakh Dixit & Chun-Yen Chang, 2021. "Public Opinions about Online Learning during COVID-19: A Sentiment Analysis Approach," Sustainability, MDPI, vol. 13(6), pages 1-12, March.

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