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From Contract Manufacturing to Own Brand Management: The Role of Learning and Cultural Heritage Identity

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  • Ching Horng
  • Wayne Chen

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  • Ching Horng & Wayne Chen, 2008. "From Contract Manufacturing to Own Brand Management: The Role of Learning and Cultural Heritage Identity," Management and Organization Review, The International Association for Chinese Management Research, vol. 4(1), pages 109-133, March.
    • Handle: RePEc:bla:mgorev:v:4:y:2008:i:1:p:109-133
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    File URL: http://hdl.handle.net/10.1111/j.1740-8784.2007.00093.x
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    Cited by:

    1. Jing Yang & Frank Tipton & Jiatao Li, 2011. "A review of foreign business management in China," Asia Pacific Journal of Management, Springer, vol. 28(3), pages 627-659, September.
    2. Christopher Williams & Ana Colovic & Jiqing Zhu, 2016. "Foreign Market Knowledge, Country Sales Breadth And Innovative Performance Of Emerging Economy Firms," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 20(06), pages 1-25, August.
    3. Meneses, Raquel & Quelhas Brito, Pedro & Coelho Gomes, Paulo, 2016. "From offshore-provider to brand creator: fsQCA of footwear industry," Journal of Business Research, Elsevier, vol. 69(11), pages 5540-5546.
    4. Song Yang & Bruce W. Stening, 2013. "Mao Meets the Market," Management International Review, Springer, vol. 53(3), pages 419-448, June.

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