IDEAS home Printed from https://ideas.repec.org/a/bla/kyklos/v60y2007i2p211-230.html
   My bibliography  Save this article

Avoiding ‘Star Wars’– Celebrity Creation as Media Strategy

Author

Listed:
  • Egon Franck
  • Stephan Nüesch

Abstract

Media companies generally enjoy increasing profits if more customers watch a program. The viewer drawing capability of stars serves as a prominent instrument to increase the audience. The literature distinguishes between two different types of stars: highly talented and therefore ‘self‐made’ superstars, and famous but ‘manufactured’ and thus rather trivial celebrities. Whereas ‘self‐made’ superstars attract viewers by providing services of superior quality, ‘manufactured’ celebrities draw attention by fabricated fame. Illustrating the Pop Idol series and comparing the abilities of superstars and celebrities to generate and to capture value, we show why ‘manufacturing’ celebrities is a lucrative business for the media.

Suggested Citation

  • Egon Franck & Stephan Nüesch, 2007. "Avoiding ‘Star Wars’– Celebrity Creation as Media Strategy," Kyklos, Wiley Blackwell, vol. 60(2), pages 211-230, May.
  • Handle: RePEc:bla:kyklos:v:60:y:2007:i:2:p:211-230
    DOI: 10.1111/j.1467-6435.2007.00369.x
    as

    Download full text from publisher

    File URL: https://doi.org/10.1111/j.1467-6435.2007.00369.x
    Download Restriction: no

    File URL: https://libkey.io/10.1111/j.1467-6435.2007.00369.x?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Budzinski, Oliver & Pawlowski, Tim, 2014. "The behavioural economics of competitive balance: Implications for league policy and championship management," Ilmenau Economics Discussion Papers 89, Ilmenau University of Technology, Institute of Economics.
    2. Julianne Treme & Samuel K. Allen, 2011. "Press Pass: Payoffs to Media Exposure Among National Football League (NFL) Wide Receivers," Journal of Sports Economics, , vol. 12(3), pages 370-390, June.
    3. Olivier Driessens, 2014. "Theorizing celebrity cultures: thickenings of celebrity cultures and the role of cultural (working) memory," LSE Research Online Documents on Economics 55740, London School of Economics and Political Science, LSE Library.
    4. Budzinski, Oliver & Pannicke, Julia, 2017. "Does popularity matter in a TV song competition? Evidence from a national music contest," Ilmenau Economics Discussion Papers 106, Ilmenau University of Technology, Institute of Economics.
    5. Budzinski, Oliver & Gaenssle, Sophia, 2018. "The economics of social media stars: An empirical investigation of stardom, popularity, and success on YouTube," Ilmenau Economics Discussion Papers 112, Ilmenau University of Technology, Institute of Economics.
    6. Thomas Ehrmann & Brinja Meiseberg & Christian Ritz, 2009. "Superstar Effects in Deluxe Gastronomy – An Empirical Analysis of Value Creation in German Quality Restaurants," Kyklos, Wiley Blackwell, vol. 62(4), pages 526-541, November.
    7. Hofmann, Julian & Schnittka, Oliver & Johnen, Marius & Kottemann, Pascal, 2021. "Talent or popularity: What drives market value and brand image for human brands?," Journal of Business Research, Elsevier, vol. 124(C), pages 748-758.
    8. Hofmann, Julian & Clement, Michel & Völckner, Franziska & Hennig-Thurau, Thorsten, 2017. "Empirical generalizations on the impact of stars on the economic success of movies," International Journal of Research in Marketing, Elsevier, vol. 34(2), pages 442-461.
    9. Thadeu Gasparetto & Carlos Fernandez-Jardon & Angel Barajas, 2014. "Brand Teams And Distribution Of Wealth In Brazilian State Championships," HSE Working papers WP BRP 30/MAN/2014, National Research University Higher School of Economics.
    10. Aloys Prinz & Jan Piening & Thomas Ehrmann, 2015. "The success of art galleries: a dynamic model with competition and information effects," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 39(2), pages 153-176, May.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:bla:kyklos:v:60:y:2007:i:2:p:211-230. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Wiley Content Delivery (email available below). General contact details of provider: http://www.blackwellpublishing.com/journal.asp?ref=0023-5962 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.