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Unavailability and the Evaluation of Goods

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  • Verhallen, Theo M M
  • Robben, Henry S J

Abstract

In this article, the authors summarize several views on how consumers react to the unavailability of consumer goods. The focus of the article is on how psychological theories can be used to enrich economic demand theory and, more specifically, the understanding of the relationship of availability characteristics and consumer preference. The authors discuss the different forms and causes for limited availability and how they affect the evaluation of goods. They review economic-psychological theories, such as reactance theory, frustration theory, commodity theory, and behavioral cost theory, and recent research findings to come to an enrichment of the traditional, i.e., macroeconomic view on how consumers evaluate goods of limited availability. Copyright 1995 by WWZ and Helbing & Lichtenhahn Verlag AG

Suggested Citation

  • Verhallen, Theo M M & Robben, Henry S J, 1995. "Unavailability and the Evaluation of Goods," Kyklos, Wiley Blackwell, vol. 48(3), pages 369-387.
  • Handle: RePEc:bla:kyklos:v:48:y:1995:i:3:p:369-87
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    Cited by:

    1. Prashant Chintapalli & Jishnu Hazra, 2015. "Pricing and inventory management during new product introduction when shortage creates hype," Naval Research Logistics (NRL), John Wiley & Sons, vol. 62(4), pages 304-320, June.
    2. Mayank Jyotsna Soni & Abraham Koshy, 2016. "An Examination of Response of Consumers with Different Levels of Uniqueness to Limited Quantity Offers," Vikalpa: The Journal for Decision Makers, , vol. 41(3), pages 209-221, September.
    3. Lusi Yang & Zhiyi Wang & Jungpil Hahn, 2020. "Scarcity Strategy in Crowdfunding: An Empirical Exploration of Reward Limits," Information Systems Research, INFORMS, vol. 31(4), pages 1107-1131, December.
    4. Simona Botti & Susan Broniarczyk & Gerald Häubl & Ron Hill & Yanliu Huang & Barbara Kahn & Praveen Kopalle & Donald Lehmann & Joe Urbany & Brian Wansink, 2008. "Choice under restrictions," Marketing Letters, Springer, vol. 19(3), pages 183-199, December.

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