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Building the Case for A Single Key Informant in Supply Chain Management Survey Research

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  • Daniel Krause
  • Davide Luzzini
  • Benn Lawson

Abstract

Survey research is appropriate and necessary to address certain types of research questions. In this paper, we acknowledge the ongoing debate about survey research and focus specifically on examining the conditions under which a study might validly utilize data provided by a single respondent. To this end, we summarize the main challenges that survey research in supply chain management faces when dealing with single respondents and later argue that having multiple respondents does not necessarily represent a cure†all solution. Next, we discuss the concept of alignment in survey research and explore the characteristics of research questions that can be addressed through single key informants. We conclude the paper by suggesting that researchers should carefully consider the appropriateness of single key informants in light of the type of research question and also clearly support such choice when describing the method adopted.

Suggested Citation

  • Daniel Krause & Davide Luzzini & Benn Lawson, 2018. "Building the Case for A Single Key Informant in Supply Chain Management Survey Research," Journal of Supply Chain Management, Institute for Supply Management, vol. 54(1), pages 42-50, January.
    • Handle: RePEc:bla:jscmgt:v:54:y:2018:i:1:p:42-50
    DOI: 10.1111/jscm.12159
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    1. Verghese, Anto John & Koufteros, Xenophon & Polyviou, Mikaella & Jia, Xingzhi, 2022. "In pursuit of supplier resilience: The explanatory role of customer leadership style," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 159(C).
    2. S. M. Misbauddin & Mohammad Jahangir Alam & Chitra Lekha Karmaker & Md. Noor Un Nabi & Md. Mahedi Hasan, 2023. "Exploring the Antecedents of Supply Chain Viability in a Pandemic Context: An Empirical Study on the Commercial Flower Supply Chain of an Emerging Economy," Sustainability, MDPI, vol. 15(3), pages 1-19, January.
    3. Kai-Chong Thong & Wai-Peng Wong, 2018. "Pathways for Sustainable Supply Chain Performance—Evidence from a Developing Country, Malaysia," Sustainability, MDPI, vol. 10(8), pages 1-26, August.
    4. Ian Blount & Mingxiang Li, 2021. "How Buyers' Attitudes Toward Supplier Diversity Affect Their Expenditures with Ethnic Minority Businesses," Journal of Supply Chain Management, Institute for Supply Management, vol. 57(3), pages 3-24, July.
    5. Wong, David T.W. & Ngai, Eric W.T., 2023. "The impact of advanced manufacturing technology, sensing and analytics capabilities, and planning comprehensiveness on sustained competitive advantage: The moderating role of environmental uncertainty," International Journal of Production Economics, Elsevier, vol. 265(C).
    6. Nathaniel Boso & Joseph Amankwah-Amoah & Dominic Essuman & Oluwaseun E. Olabode & Patience Bruce & Magnus Hultman & James Kofi Kutsoati & Ogechi Adeola, 2023. "Configuring political relationships to navigate host-country institutional complexity: Insights from Anglophone sub-Saharan Africa," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 54(6), pages 1055-1089, August.
    7. Abdurrezzak Sener & Mehmet Barut & Ali Dag & Mehmet Bayram Yildirim, 2021. "Impact of commitment, information sharing, and information usage on supplier performance: a Bayesian belief network approach," Annals of Operations Research, Springer, vol. 303(1), pages 125-158, August.
    8. Chavez, Roberto & Malik, Mohsin & Ghaderi, Hadi & Yu, Wantao, 2021. "Environmental orientation, external environmental information exchange and environmental performance: Examining mediation and moderation effects," International Journal of Production Economics, Elsevier, vol. 240(C).
    9. Yang, Qian & Geng, Ruoqi & Jiang, Yisa & Feng, Taiwen, 2021. "Governance mechanisms and green customer integration in China: The joint effect of power and environmental uncertainty," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 149(C).
    10. Gerke, Anna & Luzzini, Davide & Mena, Carlos, 2021. "Innovation configurations in sport clusters: The role of interorganizational citizenship and social capital," Journal of Business Research, Elsevier, vol. 133(C), pages 409-419.
    11. Roberto Chavez & Wantao Yu & Muhammad Shakeel Sadiq Jajja & Antonio Lecuna & Brian Fynes, 2020. "Can entrepreneurial orientation improve sustainable development through leveraging internal lean practices?," Business Strategy and the Environment, Wiley Blackwell, vol. 29(6), pages 2211-2225, September.

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