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Caught in a Landslide? Exploring how Far the Increasing Focus on Big Data Benefits or Damages Theoretical Development in Management Studies

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  • Caroline Gatrell

Abstract

The author teams in this Point‐Counterpoint (PCP) put forward contrasting views regarding the benefits – or otherwise – of using commercially generated corporate ‘big data’ algorithms to inform scholarly research. In this editorial, I reflect on the lines of reasoning for, and against, whether such data offers a reliable means of building new theory. Are academics who refuse to mine and analyse corporately owned big data taking sensible steps to manage scholarly integrity? Or are they Luddites? I invite readers to consider these timely and provocative PCP articles and to consider the implications, for management studies, of the key arguments presented.

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  • Caroline Gatrell, 2024. "Caught in a Landslide? Exploring how Far the Increasing Focus on Big Data Benefits or Damages Theoretical Development in Management Studies," Journal of Management Studies, Wiley Blackwell, vol. 61(6), pages 2719-2723, September.
    • Handle: RePEc:bla:jomstd:v:61:y:2024:i:6:p:2719-2723
    DOI: 10.1111/joms.13058
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