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Packs, Troops and Herds: Prosocial Cooperatives and Innovation in the New Normal

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  • Pablo Muñoz
  • Jonathan Kimmitt
  • Dimo Dimov

Abstract

Prosocial organizations are emerging to tackle the effects of a New Normal. As they navigate its fragile and liquid institutional membranes, they prioritize cooperative forms of governance. These forms allow for collaboration and democratic decision‐making necessary for the development of innovative solutions in this new context. At the same time, the high coordination costs of cooperatives lead to significant market pressures. Therefore, understanding when and under what conditions these new cooperatives innovate and strive is important as it provides insight into whether and how these ventures can become a viable alternative in this changing landscape. Using configurational analyses of organizational enablers leading to innovation in 40 entrepreneurial cooperatives, we identify three approaches: Attentive Pack, Eclectic Troop, and Wandering Herd, showing that innovative outcomes can indeed emerge under traditional cooperative features emphasizing collectivism. However, the pursuit of higher novelty requires a shift to more individualistic, business‐as‐usual, approaches. The New Normal does indeed enhance entrepreneurial activity, but of a different kind comprising novel sets of antecedents and outcomes, which we show can easily become the new dominant form of venturing required in this new context.

Suggested Citation

  • Pablo Muñoz & Jonathan Kimmitt & Dimo Dimov, 2020. "Packs, Troops and Herds: Prosocial Cooperatives and Innovation in the New Normal," Journal of Management Studies, Wiley Blackwell, vol. 57(3), pages 470-504, May.
  • Handle: RePEc:bla:jomstd:v:57:y:2020:i:3:p:470-504
    DOI: 10.1111/joms.12542
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    Cited by:

    1. John Hagedoorn & Helen Haugh & Paul Robson & Kate Sugar, 2023. "Social innovation, goal orientation, and openness: insights from social enterprise hybrids," Small Business Economics, Springer, vol. 60(1), pages 173-198, January.
    2. Muñoz, Pablo & Kibler, Ewald & Mandakovic, Vesna & Amorós, José Ernesto, 2022. "Local entrepreneurial ecosystems as configural narratives: A new way of seeing and evaluating antecedents and outcomes," Research Policy, Elsevier, vol. 51(9).
    3. M. Hassan Awad, 2023. "Place and the Structuring of Cross-Sector Partnerships: The Moral and Material Conflicts Over Healthcare and Homelessness," Journal of Business Ethics, Springer, vol. 184(4), pages 933-955, May.
    4. Archana Singh & Samapti Guha, 2024. "Special Issue on ‘Uncertainty, Social Entrepreneurship and Role of Technology’: An Introduction," Journal of Entrepreneurship and Innovation in Emerging Economies, Entrepreneurship Development Institute of India, vol. 10(1), pages 9-12, January.
    5. Wei Zhou & Min Jiang & Hailunbeier Li, 2023. "Explaining academic entrepreneurial motivation in China: the role of regional policy, organizational support, and individual characteristics," Small Business Economics, Springer, vol. 61(3), pages 1357-1378, October.
    6. Jacob Vermeire & Saskia Crucke & Josephine Mutesi & Annelies Vinck, 2023. "Tackling climate change under time‐poverty: Cooperatives as temporal pacers," Sustainable Development, John Wiley & Sons, Ltd., vol. 31(1), pages 253-264, February.
    7. Muñoz, Pablo & Naudé, Wim & Williams, Nick & Williams, Trenton & Frías, Rodrigo, 2020. "Reorienting entrepreneurial support infrastructure to tackle a social crisis: A rapid response," Journal of Business Venturing Insights, Elsevier, vol. 14(C).
    8. Roundy, Philip T. & Lyons, Thomas S., 2022. "Humility in social entrepreneurs and its implications for social impact entrepreneurial ecosystems," Journal of Business Venturing Insights, Elsevier, vol. 17(C).
    9. Mercè Sala‐Ríos, 2024. "What are the determinants affecting cooperatives’ profitability? Evidence from Spain," Annals of Public and Cooperative Economics, Wiley Blackwell, vol. 95(1), pages 85-111, March.

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