IDEAS home Printed from https://ideas.repec.org/a/bla/jomstd/v41y2004i1p1-35.html
   My bibliography  Save this article

Strategies as Discursive Constructions: The Case of Airline Alliances

Author

Listed:
  • Eero Vaara
  • Birgit Kleymann
  • Hannu Seristö

Abstract

ABSTRACT In this paper, we argue that by examining the discursive elements in strategy talk we can contribute to our understanding of the myriad of micro‐processes and practices that make up strategies. We focus on airline alliances as a particularly illustrative case. Based on a critical discourse analysis of an extensive material of strategy talk on airline alliances, we point to five types of discursive practices that characterize strategizing in this context in 1995–2000: (1) problematization of traditional strategies; (2) rationalization, objectification and factualization of alliance benefits; (3) fixation of ambiguous independence concerns; (4) reframing of cooperation problems as ‘implementation’ issues; and (5) naturalization of alliance strategies. While we want to emphasize the context‐specificity of these practices, we claim that similar types of discursive practices are also likely to be an inherent part of strategizing in other settings.

Suggested Citation

  • Eero Vaara & Birgit Kleymann & Hannu Seristö, 2004. "Strategies as Discursive Constructions: The Case of Airline Alliances," Journal of Management Studies, Wiley Blackwell, vol. 41(1), pages 1-35, January.
    • Handle: RePEc:bla:jomstd:v:41:y:2004:i:1:p:1-35
    DOI: 10.1111/j.1467-6486.2004.00419.x
    as

    Download full text from publisher

    File URL: https://doi.org/10.1111/j.1467-6486.2004.00419.x
    Download Restriction: no
    File URL: https://libkey.io/10.1111/j.1467-6486.2004.00419.x?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:bla:jomstd:v:41:y:2004:i:1:p:1-35. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Wiley Content Delivery (email available below). General contact details of provider: http://www.blackwellpublishing.com/journal.asp?ref=0022-2380 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.