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Auditor Reputation Building

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  • Brian W. Mayhew

Abstract

This paper reports the results of an experimental economics study designed to examine reputation building by information verifiers (auditors). The results identify boundary conditions to reputation formation and supply insight into auditors’ incentives to form reputations. Reputations form in all sessions of treatments that supply nearly immediate rewards to participants who adopt reputation equilibrium strategies. In contrast, reputations form in less than half of the sessions of a treatment where participants have to maintain reputation equilibrium strategies for number of periods before the market rewards their effort. The results suggest the immediacy of rewards for adopting reputation strategies is a critical determinant of reputation formation.

Suggested Citation

  • Brian W. Mayhew, 2001. "Auditor Reputation Building," Journal of Accounting Research, Wiley Blackwell, vol. 39(3), pages 599-617, December.
    • Handle: RePEc:bla:joares:v:39:y:2001:i:3:p:599-617
    DOI: 10.1111/1475-679X.00030
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    Cited by:

    1. Phil Brown & Morris Stocks & W. Wilder, 2007. "Ethical Exemplification and the AICPA Code of Professional Conduct: An Empirical Investigation of Auditor and Public Perceptions," Journal of Business Ethics, Springer, vol. 71(1), pages 39-71, March.
    2. Morrison Handley-Schachler & Steven Li, 2005. "International Effects of the Andersen Accounting and Auditing Scandals: Some Evidence from the US, UK and Australian Stock Markets," School of Economics and Finance Discussion Papers and Working Papers Series 202, School of Economics and Finance, Queensland University of Technology.
    3. Christian Lukas & Jens Robert Schöndube, 2008. "Trust and Adaptive Learning in Implicit Contracts," FEMM Working Papers 08017, Otto-von-Guericke University Magdeburg, Faculty of Economics and Management.
    4. Jeffrey Hales & Michael G. Williamson, 2010. "Implicit Employment Contracts: The Limits of Management Reputation for Promoting Firm Productivity," Journal of Accounting Research, Wiley Blackwell, vol. 48(1), pages 51-80, March.
    5. Van Landuyt, Ben W., 2021. "Does emphasizing management bias decrease auditors’ sensitivity to measurement imprecision?," Accounting, Organizations and Society, Elsevier, vol. 88(C).
    6. Zachary T. Kowaleski & Brian W. Mayhew & Amy C. Tegeler, 2018. "The Impact of Consulting Services on Audit Quality: An Experimental Approach," Journal of Accounting Research, Wiley Blackwell, vol. 56(2), pages 673-711, May.
    7. Xingqiang Du & Liang Xiao & Yingjie Du, 2023. "Does CEO–Auditor Dialect Connectedness Trigger Audit Opinion Shopping? Evidence from China," Journal of Business Ethics, Springer, vol. 184(2), pages 391-426, May.
    8. Ulfert Gronewold & Anna Gold & Steven Salterio, 2013. "Reporting Self-Made Errors: The Impact of Organizational Error-Management Climate and Error Type," Journal of Business Ethics, Springer, vol. 117(1), pages 189-208, September.
    9. Ananda R. Ganguly & Joshua Herbold & Mark E. Peecher, 2007. "Assurer Reputation for Competence in a Multiservice Context," Contemporary Accounting Research, John Wiley & Sons, vol. 24(1), pages 133-170, March.
    10. Dody Hapsoro & Tiara Rani Santoso, 2018. "Does Audit Quality Mediate the Effect of Auditor Tenure, Abnormal Audit Fee and Auditor's Reputation on Giving Going Concern Opinion?," International Journal of Economics and Financial Issues, Econjournals, vol. 8(1), pages 143-152.
    11. Lennox, Clive & Li, Bing, 2012. "The consequences of protecting audit partners’ personal assets from the threat of liability," Journal of Accounting and Economics, Elsevier, vol. 54(2), pages 154-173.
    12. Xingqiang Du, 2019. "Does CEO-Auditor Dialect Sharing Impair Pre-IPO Audit Quality? Evidence from China," Journal of Business Ethics, Springer, vol. 156(3), pages 699-735, May.
    13. Koch, Christopher & Schmidt, Carsten, 2010. "Disclosing conflicts of interest - Do experience and reputation matter?," Accounting, Organizations and Society, Elsevier, vol. 35(1), pages 95-107, January.
    14. Ricci, Michael A., 2022. "How better client service performance affects auditors' willingness to challenge management's preferred accounting," Accounting, Organizations and Society, Elsevier, vol. 103(C).
    15. Hun†Tong Tan & Karim Jamal, 2006. "Managing Perceptions of Technical Competence: How Well Do Auditors Know How Others View Them?," Contemporary Accounting Research, John Wiley & Sons, vol. 23(3), pages 761-787, September.

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