IDEAS home Printed from https://ideas.repec.org/a/bla/jinfst/v71y2020i9p1015-1029.html
   My bibliography  Save this article

“To protect my health or to protect my health privacy?” A mixed‐methods investigation of the privacy paradox

Author

Listed:
  • Grace Fox

Abstract

This paper examines the role of privacy in the health context by investigating the influence of privacy concerns and perceived benefits on individuals' acceptance of health technologies used by healthcare providers and their own adoption of mobile health technologies. The study adopts a two‐stage sequential mixed‐methods design. The first stage is a quantitative survey of 447 citizens from two countries. The second stage involves 50 qualitative interviews which further untangle the roles of privacy concern and benefits. The integrated findings provide evidence that a privacy paradox exists. While individuals continue to express a high desire for privacy, their consideration of the benefits and privacy concerns prior to adoption is largely skewed toward the benefits, due to a lack of privacy knowledge, emphasis on immediate gratification, overestimation of the benefits, and underestimation of the risks. The study further extends the privacy calculus theory to the health context and acknowledges the factors impacting this comparison of benefits and privacy concerns prior to and postadoption of a new technology. The study provides actionable insights for practice, highlighting the importance of privacy education to foster awareness and control mechanisms to negate the potential negative effects of privacy concern.

Suggested Citation

  • Grace Fox, 2020. "“To protect my health or to protect my health privacy?” A mixed‐methods investigation of the privacy paradox," Journal of the Association for Information Science & Technology, Association for Information Science & Technology, vol. 71(9), pages 1015-1029, September.
    • Handle: RePEc:bla:jinfst:v:71:y:2020:i:9:p:1015-1029
    DOI: 10.1002/asi.24369
    as

    Download full text from publisher

    File URL: https://doi.org/10.1002/asi.24369
    Download Restriction: no
    File URL: https://libkey.io/10.1002/asi.24369?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Gerlach, Jin & Eling, Nicole & Wessels, Nora & Buxmann, Peter, 2019. "Flamingos on a Slackline: Companies’ Challenges of Balancing the Competing Demands of Handling Customer Information and Privacy," Publications of Darmstadt Technical University, Institute for Business Studies (BWL) 106582, Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL).
    2. Ting Li & Thomas Slee, 2014. "The effects of information privacy concerns on digitizing personal health records," Journal of the Association for Information Science & Technology, Association for Information Science & Technology, vol. 65(8), pages 1541-1554, August.
    3. Tamara Dinev & Allen R. McConnell & H. Jeff Smith, 2015. "Research Commentary—Informing Privacy Research Through Information Systems, Psychology, and Behavioral Economics: Thinking Outside the “APCO” Box," Information Systems Research, INFORMS, vol. 26(4), pages 639-655, December.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Laura Grassi, 2024. "In a world of Open Finance, are customers willing to share data? An analysis of the data-driven insurance business," Eurasian Business Review, Springer;Eurasia Business and Economics Society, vol. 14(3), pages 727-753, September.
    2. Grace Fox & Lisa van der Werff & Pierangelo Rosati & Patricia Takako Endo & Theo Lynn, 2022. "Examining the determinants of acceptance and use of mobile contact tracing applications in Brazil: An extended privacy calculus perspective," Journal of the Association for Information Science & Technology, Association for Information Science & Technology, vol. 73(7), pages 944-967, July.
    3. Slepchuk, Alec N. & Milne, George R. & Swani, Kunal, 2022. "Overcoming privacy concerns in consumers’ use of health information technologies: A justice framework," Journal of Business Research, Elsevier, vol. 141(C), pages 782-793.
    4. Michael Zimmer & Jessica Vitak & Philip Wu, 2020. "Editorial introduction: “Information privacy in the digital age”," Journal of the Association for Information Science & Technology, Association for Information Science & Technology, vol. 71(9), pages 997-1001, September.
    5. Richard Henkenjohann, 2021. "Role of Individual Motivations and Privacy Concerns in the Adoption of German Electronic Patient Record Apps—A Mixed-Methods Study," IJERPH, MDPI, vol. 18(18), pages 1-31, September.
    6. Grace Fox & Tabitha L. James, 2021. "Toward an Understanding of the Antecedents to Health Information Privacy Concern: A Mixed Methods Study," Information Systems Frontiers, Springer, vol. 23(6), pages 1537-1562, December.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Maggie Rong Hu & Xiaoyang Li & Yang Shi & Xiaoquan (Michael) Zhang, 2023. "Numerological Heuristics and Credit Risk in Peer-to-Peer Lending," Information Systems Research, INFORMS, vol. 34(4), pages 1744-1760, December.
    2. David Harborth & Sebastian Pape, 2020. "Empirically Investigating Extraneous Influences on the “APCO” Model—Childhood Brand Nostalgia and the Positivity Bias," Future Internet, MDPI, vol. 12(12), pages 1-16, December.
    3. Morlok, Tina & Matt, Christian & Hess, Thomas, 2017. "Privatheitsforschung in den Wirtschaftswissenschaften: Entwicklung, Stand und Perspektiven," Working Papers 1/2017, University of Munich, Munich School of Management, Institute for Information Systems and New Media.
    4. Richard Henkenjohann, 2021. "Role of Individual Motivations and Privacy Concerns in the Adoption of German Electronic Patient Record Apps—A Mixed-Methods Study," IJERPH, MDPI, vol. 18(18), pages 1-31, September.
    5. Grace Fox & Lisa van der Werff & Pierangelo Rosati & Patricia Takako Endo & Theo Lynn, 2022. "Examining the determinants of acceptance and use of mobile contact tracing applications in Brazil: An extended privacy calculus perspective," Journal of the Association for Information Science & Technology, Association for Information Science & Technology, vol. 73(7), pages 944-967, July.
    6. France Bélanger & Tabitha L. James, 2020. "A Theory of Multilevel Information Privacy Management for the Digital Era," Information Systems Research, INFORMS, vol. 31(2), pages 510-536, June.
    7. Ruwan Bandara & Mario Fernando & Shahriar Akter, 2020. "Privacy concerns in E-commerce: A taxonomy and a future research agenda," Electronic Markets, Springer;IIM University of St. Gallen, vol. 30(3), pages 629-647, September.
    8. V. S. Prakash Attili & Saji K. Mathew & Vijayan Sugumaran, 2022. "Information Privacy Assimilation in IT Organizations," Information Systems Frontiers, Springer, vol. 24(5), pages 1497-1513, October.
    9. Sarah Spiekermann & Hanna Krasnova & Oliver Hinz & Annika Baumann & Alexander Benlian & Henner Gimpel & Irina Heimbach & Antonia Köster & Alexander Maedche & Björn Niehaves & Marten Risius & Manuel Tr, 2022. "Values and Ethics in Information Systems," Business & Information Systems Engineering: The International Journal of WIRTSCHAFTSINFORMATIK, Springer;Gesellschaft für Informatik e.V. (GI), vol. 64(2), pages 247-264, April.
    10. Fast, Victoria & Sachs, Nikolai & Schnurr, Daniel, 2021. "Privacy Decision-Making in Digital Markets: Eliciting Individuals' Preferences for Transparency," 23rd ITS Biennial Conference, Online Conference / Gothenburg 2021. Digital societies and industrial transformations: Policies, markets, and technologies in a post-Covid world 238020, International Telecommunications Society (ITS).
    11. Cloarec, Julien, 2020. "The personalization–privacy paradox in the attention economy," Technological Forecasting and Social Change, Elsevier, vol. 161(C).
    12. Lehner, Roland, 2023. "Cross-Supply Chain Collaboration Platform for Pallet Management," Publications of Darmstadt Technical University, Institute for Business Studies (BWL) 138753, Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL).
    13. Nils Koester & Patrick Cichy & David Antons & Torsten Oliver Salge, 2022. "Perceived privacy risk in the Internet of Things: determinants, consequences, and contingencies in the case of connected cars," Electronic Markets, Springer;IIM University of St. Gallen, vol. 32(4), pages 2333-2355, December.
    14. Lobschat, Lara & Mueller, Benjamin & Eggers, Felix & Brandimarte, Laura & Diefenbach, Sarah & Kroschke, Mirja & Wirtz, Jochen, 2021. "Corporate digital responsibility," Journal of Business Research, Elsevier, vol. 122(C), pages 875-888.
    15. Haifei Yu & Xinyu He, 2021. "Corporate Data Sharing, Leakage, and Supervision Mechanism Research," Sustainability, MDPI, vol. 13(2), pages 1-15, January.
    16. Bandara, Ruwan & Fernando, Mario & Akter, Shahriar, 2020. "Explicating the privacy paradox: A qualitative inquiry of online shopping consumers," Journal of Retailing and Consumer Services, Elsevier, vol. 52(C).
    17. Liyanaarachchi, Gajendra, 2021. "Managing privacy paradox through national culture: Reshaping online retailing strategy," Journal of Retailing and Consumer Services, Elsevier, vol. 60(C).
    18. Tawfiq Alashoor & Mark Keil & H. Jeff Smith & Allen R. McConnell, 2023. "Too Tired and in Too Good of a Mood to Worry About Privacy: Explaining the Privacy Paradox Through the Lens of Effort Level in Information Processing," Information Systems Research, INFORMS, vol. 34(4), pages 1415-1436, December.
    19. Plangger, Kirk & Montecchi, Matteo, 2020. "Thinking Beyond Privacy Calculus: Investigating Reactions to Customer Surveillance," Journal of Interactive Marketing, Elsevier, vol. 50(C), pages 32-44.
    20. Idris Adjerid & Sonam Samat & Alessandro Acquisti, 2016. "A Query-Theory Perspective of Privacy Decision Making," The Journal of Legal Studies, University of Chicago Press, vol. 45(S2), pages 97-121.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:bla:jinfst:v:71:y:2020:i:9:p:1015-1029. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Wiley Content Delivery (email available below). General contact details of provider: http://www.asis.org .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.