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User satisfaction with microblogging: Information dissemination versus social networking

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  • Ivy L.B. Liu
  • Christy M.K. Cheung
  • Matthew K.O. Lee

Abstract

type="main"> Microblogging is growing in popularity and significance. Although many researchers have attempted to explain why and how people use this new medium, previous studies have produced relatively inconclusive results. For instance, in most of these studies, microblogging has been considered a social networking activity; however, quantitative analyses of microblogging usage have shown that people use microblogging as an information-broadcasting platform. In this study, we identified the factors that drive microblogging and which of them lead to user satisfaction. We developed a theoretical framework and then empirically validated the factors and the emergent mechanisms (value evaluation processes). We empirically tested our research model using a sample of 230 microbloggers, and the results showed that content and technology gratifications are the two key factors that drive user satisfaction with microblogging. That is, it is the value of information dissemination rather than social networking that makes people feel satisfied with the use of microblogging. We believe that this study will generate interest among researchers in social media. The results also provide platform administrators with insights into how people use microblogging and why they are satisfied with the technology.

Suggested Citation

  • Ivy L.B. Liu & Christy M.K. Cheung & Matthew K.O. Lee, 2016. "User satisfaction with microblogging: Information dissemination versus social networking," Journal of the Association for Information Science & Technology, Association for Information Science & Technology, vol. 67(1), pages 56-70, January.
    • Handle: RePEc:bla:jinfst:v:67:y:2016:i:1:p:56-70
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    File URL: http://hdl.handle.net/10.1002/asi.23371
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    Citations

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    Cited by:

    1. Luo, Margaret Meiling & Chea, Sopeha, 2018. "Cognitive appraisal of incident handling, affects, and post-adoption behaviors: A test of affective events theory," International Journal of Information Management, Elsevier, vol. 40(C), pages 120-131.
    2. Xi Chen & Chunlan Jiao & Ran Ji & Yu Li, 2021. "Examining Customer Motivation and Its Impact on Customer Engagement Behavior in Social Media: The Mediating Effect of Brand Experience," SAGE Open, , vol. 11(4), pages 21582440211, October.
    3. Ives Chacourre Wangninanon Gogan & Ziqiong Zhang & Elizabeth Damian Matemba, 2018. "Impacts of Gratifications on Consumers’ Emotions and Continuance Use Intention: An Empirical Study of Weibo in China," Sustainability, MDPI, vol. 10(9), pages 1-20, September.
    4. Md. Alamgir Hossain & Minho Kim & Nusrat Jahan, 2019. "Can “Liking” Behavior Lead to Usage Intention on Facebook? Uses and Gratification Theory Perspective," Sustainability, MDPI, vol. 11(4), pages 1-13, February.
    5. Liu, Libo & Cheung, Christy M.K. & Lee, Matthew K.O., 2016. "An empirical investigation of information sharing behavior on social commerce sites," International Journal of Information Management, Elsevier, vol. 36(5), pages 686-699.
    6. Rese, Alexandra & Ganster, Lena & Baier, Daniel, 2020. "Chatbots in retailers’ customer communication: How to measure their acceptance?," Journal of Retailing and Consumer Services, Elsevier, vol. 56(C).
    7. Yanyan Wang & Yann-Jou Lin & Bau-Show Lin, 2020. "The Factors that Affect Usage Intentions and Travel Intentions of Travel-Related WeChat Official Accounts," Sustainability, MDPI, vol. 12(15), pages 1-17, July.
    8. Ljiljana Kašćelan & Mirjana Pejić Bach & Biljana Rondović & Tamara Đuričković, 2020. "The interaction between social media, knowledge management and service quality: A decision tree analysis," PLOS ONE, Public Library of Science, vol. 15(8), pages 1-30, August.
    9. Sutanto, Juliana & Liu, Yi & Grigore, Mihai & Lemmik, Rivo, 2018. "Does knowledge retrieval improves work efficiency? An investigation under multiple systems use," International Journal of Information Management, Elsevier, vol. 40(C), pages 42-53.
    10. Xiao-Yu Xu & Wen-Bo Niu & Qing-Dan Jia & Lebogang Nthoiwa & Li-Wei Li, 2021. "Why Do Viewers Engage in Video Game Streaming? The Perspective of Cognitive Emotion Theory and the Moderation Effect of Personal Characteristics," Sustainability, MDPI, vol. 13(21), pages 1-25, October.

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