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The Entry‐Inducing Effects of Horizontal Mergers: An Exploratory Analysis

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  • Gregory J. Werden
  • Luke M. Froeb

Abstract

Antitrust law presumes that entry normally prevents or reverses anticompetitive effects from horizontal mergers. But when sunk costs associated with entry are at levels suggested by prevailing market structure, the opportunity for entry created by an anticompetitive merger plausibly is too small to induce entry, even absent Stiglerian ‘barriers to entry.’ This is illustrated for Cournot and Bertrand models. Significant entry also makes otherwise profitable Bertrand mergers unprofitable, assuming no efficiency gains. Consequently, the entry issue can be collapsed into the efficiency issue: if a presumably profitable merger does not generate significant efficiencies, it cannot be expected to induce entry.

Suggested Citation

  • Gregory J. Werden & Luke M. Froeb, 1998. "The Entry‐Inducing Effects of Horizontal Mergers: An Exploratory Analysis," Journal of Industrial Economics, Wiley Blackwell, vol. 46(4), pages 525-543, December.
    • Handle: RePEc:bla:jindec:v:46:y:1998:i:4:p:525-543
    DOI: 10.1111/1467-6451.00086
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    Cited by:

    1. Pulak Mishra, 2018. "Are Mergers and Acquisitions Necessarily Anti-competitive? Empirical Evidence from India’s Manufacturing Sector," Margin: The Journal of Applied Economic Research, National Council of Applied Economic Research, vol. 12(3), pages 276-307, August.
    2. Nathan H. Miller & Gloria Sheu, 2021. "Quantitative Methods for Evaluating the Unilateral Effects of Mergers," Review of Industrial Organization, Springer;The Industrial Organization Society, vol. 58(1), pages 143-177, February.
    3. Kaplow, Louis, 2021. "Horizontal merger analysis," International Journal of Industrial Organization, Elsevier, vol. 79(C).
    4. Luis Gautier & Mahelet G. Fikru, 2024. "Welfare Impact of New Firm Acquisition," Natural Resource Management and Policy, in: Handbook of Merger Control and Environmental Policy, chapter 0, pages 105-132, Springer.
    5. Montag, Felix, 2023. "Mergers, foreign competition, and jobs: Evidence from the U.S. appliance industry," Working Papers 326, The University of Chicago Booth School of Business, George J. Stigler Center for the Study of the Economy and the State.
    6. Felix Montag, 2023. "Mergers, Foreign Competition, and Jobs: Evidence from the U.S. Appliance Industry," Rationality and Competition Discussion Paper Series 378, CRC TRR 190 Rationality and Competition.
    7. Azar, José & Barriola, Xabier, 2022. "Did the MillerCoors joint venture strengthen the craft beer revolution?," International Journal of Industrial Organization, Elsevier, vol. 85(C).

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