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Friends or foes? Examining platform owners’ entry into complementors’ spaces

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  • Feng Zhu

Abstract

As platform owners continue to expand their ecosystems, many of them have started to provide consumers with their own complementary applications. These moves position the platform owners as direct competitors to their complementors. This paper surveys empirical studies that examine the direct entry of platform owners into complementors’ product spaces. It finds that both the motivation and impact of such entries on complementors are multifaceted. The motivation behind platform owners’ direct entry goes beyond value capture, and the impact of platform entry on complementors varies across empirical settings. It identifies several future research directions that can help advance our understanding of the relationships between platform owners and complementors.

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  • Feng Zhu, 2019. "Friends or foes? Examining platform owners’ entry into complementors’ spaces," Journal of Economics & Management Strategy, Wiley Blackwell, vol. 28(1), pages 23-28, January.
    • Handle: RePEc:bla:jemstr:v:28:y:2019:i:1:p:23-28
    DOI: 10.1111/jems.12303
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    Cited by:

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    4. Liu, He & Xu, Tianting & Jing, Shuai & Liu, Zhidong & Wang, Shouyang, 2023. "The interplay between logistics strategy and platform’s channel structure design in B2C platform market," European Journal of Operational Research, Elsevier, vol. 310(2), pages 812-833.
    5. Graham Beattie & Ruben Durante & Brian Knight & Ananya Sen, 2021. "Advertising Spending and Media Bias: Evidence from News Coverage of Car Safety Recalls," Management Science, INFORMS, vol. 67(2), pages 698-719, February.
    6. Van Dyck, Marc & Lüttgens, Dirk & Diener, Kathleen & Piller, Frank & Pollok, Patrick, 2024. "From product to platform: How incumbents' assumptions and choices shape their platform strategy," Research Policy, Elsevier, vol. 53(1).
    7. Casner, Ben, 2020. "Seller curation in platforms," International Journal of Industrial Organization, Elsevier, vol. 72(C).
    8. Lihua Chen & Yilang Chen, 2023. "A Metaorganizations Perspective on Digital Innovation and Corporate Social Responsibility: Evidence from China," Sustainability, MDPI, vol. 15(14), pages 1-19, July.
    9. Satish Nambisan & Yadong Luo, 2021. "Toward a loose coupling view of digital globalization," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 52(8), pages 1646-1663, October.
    10. Joost Rietveld & Robert Seamans & Katia Meggiorin, 2021. "Market Orchestrators: The Effects of Certification on Platforms and Their Complementors," Strategy Science, INFORMS, vol. 6(3), pages 244-264, September.
    11. Geoffrey Parker & Georgios Petropoulos & Marshall Van Alstyne, 2021. "Platform mergers and antitrust," Working Papers 43276, Bruegel.
    12. Lam, Wing Man Wynne & Liu, Xingyi, 2023. "Dancing with rivals: How does platform’s information usage benefit independent sellers?," European Journal of Operational Research, Elsevier, vol. 309(1), pages 421-431.
    13. Roberto Fontana & Shane Greenstein, 2020. "Centrino and the Restructuring of WI-FI Supply," NBER Working Papers 27754, National Bureau of Economic Research, Inc.
    14. Richard D. Wang & Cameron D. Miller, 2020. "Complementors' engagement in an ecosystem: A study of publishers' e‐book offerings on Amazon Kindle," Strategic Management Journal, Wiley Blackwell, vol. 41(1), pages 3-26, January.
    15. Yanhui Wu & Feng Zhu, 2022. "Competition, Contracts, and Creativity: Evidence from Novel Writing in a Platform Market," Management Science, INFORMS, vol. 68(12), pages 8613-8634, December.
    16. Kittaka, Yuta & Sato, Susumu & Zennyo, Yusuke, 2023. "Self-preferencing by platforms: A literature review," Japan and the World Economy, Elsevier, vol. 66(C).
    17. Geoffrey Parker & Georgios Petropoulos & Marshall Van Alstyne, 2021. "Platform mergers and antitrust [Ex-post assessment of merger control decisions in digital markets]," Industrial and Corporate Change, Oxford University Press and the Associazione ICC, vol. 30(5), pages 1307-1336.
    18. Ron Adner & Phanish Puranam & Feng Zhu, 2019. "What Is Different About Digital Strategy? From Quantitative to Qualitative Change," Strategy Science, INFORMS, vol. 4(4), pages 253-261, December.

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