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Online Repurchasing: The Role of Information Disclosure, Hope, and Goal Attainment

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  • Syed Muhammad Fazal‐E‐Hasan
  • Hormoz Ahmadi
  • Gary Mortimer
  • Ian Lings
  • Louise Kelly
  • Hyoje (Jay) Kim

Abstract

The emergence of online purchasing has changed the relationship between consumers and brands. Our research focuses on online information disclosure and consumer hope in an online shopping environment. Two studies are undertaken to test the theoretically derived hypotheses. Study 1 evaluates the causal relationship between information disclosure and hope via an experiment in an online shopping context. Study 2 involves an online survey to test the nomological network presented in this research. The models identify the moderating effect of consumer product knowledge on online information disclosure and consumer hope. For academics, this research advances knowledge of how consumers' confidence in sharing personal information develops hope, consequently enabling them to attain their goals and repeat their purchases. For practitioners, it offers a better understanding of how investments are successful in aiding consumers to attain their goals and generate repeat purchase intentions in an online shopping environment.

Suggested Citation

  • Syed Muhammad Fazal‐E‐Hasan & Hormoz Ahmadi & Gary Mortimer & Ian Lings & Louise Kelly & Hyoje (Jay) Kim, 2020. "Online Repurchasing: The Role of Information Disclosure, Hope, and Goal Attainment," Journal of Consumer Affairs, Wiley Blackwell, vol. 54(1), pages 198-226, March.
    • Handle: RePEc:bla:jconsa:v:54:y:2020:i:1:p:198-226
    DOI: 10.1111/joca.12263
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    Cited by:

    1. Syed Muhammad Fazal‐e‐Hasan & Hormoz Ahmadi & Harjit Sekhon & Gary Mortimer & Mohd Sadiq & Husni Kharouf & Muhammad Abid, 2023. "The role of green innovation and hope in employee retention," Business Strategy and the Environment, Wiley Blackwell, vol. 32(1), pages 220-239, January.
    2. Bahman Huseynli & Sevar Mammadova, 2022. "Determining the Moderator Role of Brand Image on Brand Innovativeness, Consumer Hope, Customer Satisfaction and Repurchase Intentions," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(2), pages 59-77.

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