IDEAS home Printed from https://ideas.repec.org/a/bla/jconsa/v52y2018i2p393-414.html
   My bibliography  Save this article

Enhancing Environmentally Conscious Consumption through Standardized Sustainability Information

Author

Listed:
  • Yoon‐Na Cho
  • Robin L. Soster
  • Scot Burton

Abstract

In today's retail marketplace, consumers receive little or no consistent brand‐level sustainability information, but this may change in the near future. Developing hypotheses based on the comparative brand processing and information disclosure literatures, we conduct a retail laboratory choice‐based experiment to test predictions related to the effects of brand‐level sustainability information on choices, product evaluations, and retailer perceptions. Compared to the status quo condition in which no sustainability information is provided for the product category at the retail point of purchase, the addition of positive (negative) sustainability information for the brand yields higher (lower) product evaluations and increased (decreased) brand choice. In addition, due to greenwashing concerns, many consumers may be skeptical of product‐level sustainability information, and we address the moderating role of this skepticism on retailer‐related perceptions.

Suggested Citation

  • Yoon‐Na Cho & Robin L. Soster & Scot Burton, 2018. "Enhancing Environmentally Conscious Consumption through Standardized Sustainability Information," Journal of Consumer Affairs, Wiley Blackwell, vol. 52(2), pages 393-414, July.
    • Handle: RePEc:bla:jconsa:v:52:y:2018:i:2:p:393-414
    DOI: 10.1111/joca.12172
    as

    Download full text from publisher

    File URL: https://doi.org/10.1111/joca.12172
    Download Restriction: no
    File URL: https://libkey.io/10.1111/joca.12172?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Yunjeong Kim & Kyung Wha Oh, 2020. "Effects of Perceived Sustainability Level of Sportswear Product on Purchase Intention: Exploring the Roles of Perceived Skepticism and Perceived Brand Reputation," Sustainability, MDPI, vol. 12(20), pages 1-16, October.
    2. Sarah Fischbach & Brielle Yauney, 2023. "Social Cognitive Theory and Reciprocal Relationship: A Guide to Single-Use Plastic Education for Policymakers, Business Leaders and Consumers," Sustainability, MDPI, vol. 15(5), pages 1-14, February.
    3. Cho, Yoon-Na & Taylor, Charles R., 2020. "The role of ambiguity and skepticism in the effectiveness of sustainability labeling," Journal of Business Research, Elsevier, vol. 120(C), pages 379-388.
    4. Haiyang Su & Miragha Ahmadov & Daria Tkachenko & Svetlana Danshina, 2022. "Hedonic adaptation and conscious consumption in the civil engineering market: corporate reputation and user behavior strategies for sustainable development [Determinants of the turnover intention o," International Journal of Low-Carbon Technologies, Oxford University Press, vol. 17, pages 23-32.
    5. Laura Therese Heinl & Anna Baatz & Markus Beckmann & Peter Wehnert, 2021. "Investigating Sustainable NGO–firm Partnerships: An Experimental Study of Consumer Perception of Co-Branded Products," Sustainability, MDPI, vol. 13(22), pages 1-19, November.
    6. Mei‐Fang Chen, 2020. "The impacts of perceived moral obligation and sustainability self‐identity on sustainability development: A theory of planned behavior purchase intention model of sustainability‐labeled coffee and the," Business Strategy and the Environment, Wiley Blackwell, vol. 29(6), pages 2404-2417, September.
    7. Frommeyer, Britta & Wagner, Elisa & Hossiep, C. Richard & Schewe, Gerhard, 2022. "The utility of intention as a proxy for sustainable buying behavior – A necessary condition analysis," Journal of Business Research, Elsevier, vol. 143(C), pages 201-213.
    8. Mo, Tingting & Cho, Yoon-Na & Wong, Nancy, 2022. "“I must have done something good”: Justifying luxury consumption with karmic beliefs," Journal of Business Research, Elsevier, vol. 144(C), pages 193-200.
    9. He-Boong Kwon & Jooh Lee & Laee Choi, 2023. "Dynamic interplay of environmental sustainability and corporate reputation: a combined parametric and nonparametric approach," Annals of Operations Research, Springer, vol. 324(1), pages 687-719, May.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:bla:jconsa:v:52:y:2018:i:2:p:393-414. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Wiley Content Delivery (email available below). General contact details of provider: http://www.blackwellpublishing.com/journal.asp?ref=0022-0078 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.