Brand and its effect on user perception of search engine performance
Author
Abstract
Suggested Citation
DOI: 10.1002/asi.21081
Download full text from publisher
Citations
Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
Cited by:
- Ingo Knuth & Janina Masuhr, 2023. "Decision Drivers for Search Engine Usage – The Mediating and Moderating Role of Lock-in Effects," International Journal of Business and Management, Canadian Center of Science and Education, vol. 16(10), pages 1-86, February.
- Dirk Lewandowski, 2015. "Evaluating the retrieval effectiveness of web search engines using a representative query sample," Journal of the Association for Information Science & Technology, Association for Information Science & Technology, vol. 66(9), pages 1763-1775, September.
- Ologunebi, John & Taiwo, Ebenezer, 2023. "The Importance of SEO and SEM in improving brand visibility in E-commerce industry; A study of Decathlon, Amazon and ASOS," MPRA Paper 119205, University Library of Munich, Germany.
- Greg Taylor, 2013. "Search Quality and Revenue Cannibalization by Competing Search Engines," Journal of Economics & Management Strategy, Wiley Blackwell, vol. 22(3), pages 445-467, September.
Corrections
All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:bla:jamist:v:60:y:2009:i:8:p:1572-1595. See general information about how to correct material in RePEc.
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
We have no bibliographic references for this item. You can help adding them by using this form .
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Wiley Content Delivery (email available below). General contact details of provider: http://www.asis.org .
Please note that corrections may take a couple of weeks to filter through the various RePEc services.