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Examining the association between exposure to mass media and health insurance enrolment in Ghana

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  • Moses Mosonsieyiri Kansanga
  • Joseph Asumah Braimah
  • Roger Antabe
  • Yuji Sano
  • Emmanuel Kyeremeh
  • Isaac Luginaah

Abstract

Although previous studies have explored the National Health Insurance Scheme (NHIS) in Ghana, very little attention is paid to the influence of mass media exposure on NHIS enrolment. Yet, understanding this linkage is important, particularly due to the critical role of mass media in disseminating health information and shaping people's health perceptions and choices. Using data from the 2014 Ghana Demographic and Health Survey, we employed logistic regression analysis to understand the relationship between NHIS enrolment and exposure to print media, radio, and television. Our findings indicate that women with more exposure to radio (OR = 1.23, P

Suggested Citation

  • Moses Mosonsieyiri Kansanga & Joseph Asumah Braimah & Roger Antabe & Yuji Sano & Emmanuel Kyeremeh & Isaac Luginaah, 2018. "Examining the association between exposure to mass media and health insurance enrolment in Ghana," International Journal of Health Planning and Management, Wiley Blackwell, vol. 33(2), pages 531-540, April.
    • Handle: RePEc:bla:ijhplm:v:33:y:2018:i:2:p:e531-e540
    DOI: 10.1002/hpm.2505
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    1. Agbadi, Pascal & Tagoe, Twumwaa Eunice & Agyemang, F. Akosua & Dzomeku, Veronica Millicent & Agboh, Herman Nuake Kofi & Darkwah, Ernest, 2020. "Media exposure to family planning contents and adult support for teaching children about condom use to prevent HIV/AIDS: Findings from 2003 to 2014 Ghana Demographic Health Surveys," Children and Youth Services Review, Elsevier, vol. 118(C).
    2. Ziegler, Bianca R. & Kansanga, Moses & Sano, Yuji & Kangmennaang, Joseph & Kpienbaareh, Daniel & Luginaah, Isaac, 2020. "Antenatal care utilization in the fragile and conflict-affected context of the Democratic Republic of the Congo," Social Science & Medicine, Elsevier, vol. 262(C).

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