IDEAS home Printed from https://ideas.repec.org/a/bla/gender/v31y2024i5p2095-2112.html
   My bibliography  Save this article

Business as usual is not working for women in business schools: Student perceptions of business people and entrepreneurs

Author

Listed:
  • Amber N. W. Raile
  • Agnieszka Kwapisz
  • Virginia K. Bratton
  • Myleen Leary
  • Kregg Aytes
  • Laura J. Black
  • Scott E. Bryant

Abstract

Despite growth in the number of women pursuing business and entrepreneurship careers, dominance of masculine traits associated with these occupations persists. If business schools use language that subconsciously reinforces gendered stereotypes, students might perpetuate sexist expectations. Using a natural language text processing tool to analyze the written responses of 247 undergraduate students in a US‐based university, we found that student perceptions of entrepreneurs are associated with more masculine characteristics compared to student perceptions of business people. To some degree, female students were more likely to make these associations than male students. Our findings suggest that business schools must do their part to break the cycles that elevate masculine characteristics of entrepreneurship. The negative effects of this manifest in the persistent gender pay gap, rising but still minority numbers of women entrepreneurs, continued practices of rewarding masculine traits in organizations, and ongoing underrepresentation of women students in schools of business.

Suggested Citation

  • Amber N. W. Raile & Agnieszka Kwapisz & Virginia K. Bratton & Myleen Leary & Kregg Aytes & Laura J. Black & Scott E. Bryant, 2024. "Business as usual is not working for women in business schools: Student perceptions of business people and entrepreneurs," Gender, Work and Organization, Wiley Blackwell, vol. 31(5), pages 2095-2112, September.
    • Handle: RePEc:bla:gender:v:31:y:2024:i:5:p:2095-2112
    DOI: 10.1111/gwao.12919
    as

    Download full text from publisher

    File URL: https://doi.org/10.1111/gwao.12919
    Download Restriction: no
    File URL: https://libkey.io/10.1111/gwao.12919?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Zoltan Acs & Elena Bardasi & Saul Estrin & Jan Svejnar, 2011. "Introduction to special issue of Small Business Economics on female entrepreneurship in developed and developing economies," Small Business Economics, Springer, vol. 37(4), pages 393-396, November.
    2. Sally Jones & Angela Martinez Dy & Natalia Vershinina, 2019. "‘We were fighting for our place’: Resisting gender knowledge regimes through feminist knowledge network formation," Gender, Work and Organization, Wiley Blackwell, vol. 26(6), pages 789-804, June.
    3. Hans-Jörg Winkler & Verena Rieger & Andreas Engelen, 2020. "Does the CMO’s personality matter for web traffic? Evidence from technology-based new ventures," Journal of the Academy of Marketing Science, Springer, vol. 48(2), pages 308-330, March.
    4. Fisch, Christian, 2019. "Initial coin offerings (ICOs) to finance new ventures," Journal of Business Venturing, Elsevier, vol. 34(1), pages 1-22.
    5. Parhankangas, Annaleena & Renko, Maija, 2017. "Linguistic style and crowdfunding success among social and commercial entrepreneurs," Journal of Business Venturing, Elsevier, vol. 32(2), pages 215-236.
    6. Antretter, Torben & Blohm, Ivo & Grichnik, Dietmar & Wincent, Joakim, 2019. "Predicting new venture survival: A Twitter-based machine learning approach to measuring online legitimacy," Journal of Business Venturing Insights, Elsevier, vol. 11(C), pages 1-1.
    7. Diana M. Hechavarría & Siri A. Terjesen & Pekka Stenholm & Malin Brännback & Stefan Lång, 2018. "More than Words: Do Gendered Linguistic Structures Widen the Gender Gap in Entrepreneurial Activity?," Entrepreneurship Theory and Practice, , vol. 42(5), pages 797-817, September.
    8. Yasuyuki Motoyama & Susan Clark Muntean & Karren Knowlton & Banu Ozkazanc-Pan, 2021. "Causes of the gender divide within entrepreneurship ecosystems," Local Economy, London South Bank University, vol. 36(3), pages 187-204, May.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Fisch, Christian & Block, Jörn H., 2021. "How does entrepreneurial failure change an entrepreneur's digital identity? Evidence from Twitter data," Journal of Business Venturing, Elsevier, vol. 36(1).
    2. Tang, Jintong & Yang, Jun & Ye, Wenping & Khan, Shaji A., 2021. "Now is the time: The effects of linguistic time reference and national time orientation on innovative new ventures," Journal of Business Venturing, Elsevier, vol. 36(5).
    3. Seigner, Benedikt David Christian & Milanov, Hana & Lundmark, Erik & Shepherd, Dean A., 2023. "Tweeting like Elon? Provocative language, new-venture status, and audience engagement on social media," Journal of Business Venturing, Elsevier, vol. 38(2).
    4. Kolbe, Maura & Mansouri, Sasan & Momtaz, Paul P., 2022. "Why do video pitches matter in crowdfunding?," Journal of Economics and Business, Elsevier, vol. 122(C).
    5. Chitsazan, Hasti & Bagheri, Afsaneh & Tajeddin, Mahdi, 2022. "Initial coin offerings (ICOs) success: Conceptualization, theories and systematic analysis of empirical studies," Technological Forecasting and Social Change, Elsevier, vol. 180(C).
    6. Ferdinand Thies & Sören Wallbach & Michael Wessel & Markus Besler & Alexander Benlian, 2022. "Initial coin offerings and the cryptocurrency hype - the moderating role of exogenous and endogenous signals," Electronic Markets, Springer;IIM University of St. Gallen, vol. 32(3), pages 1691-1705, September.
    7. Yang, Jialiang & Li, Yaokuang & Calic, Goran & Shevchenko, Anton, 2020. "How multimedia shape crowdfunding outcomes: The overshadowing effect of images and videos on text in campaign information," Journal of Business Research, Elsevier, vol. 117(C), pages 6-18.
    8. Carla Daniela Calá & Miguel Manjón-Antolín & Josep-Maria Arauzo-Carod, 2016. "Regional determinants of firm entry in a developing country," Papers in Regional Science, Wiley Blackwell, vol. 95(2), pages 259-279, June.
    9. Magnus Schückes & Tobias Gutmann, 2021. "Why do startups pursue initial coin offerings (ICOs)? The role of economic drivers and social identity on funding choice," Small Business Economics, Springer, vol. 57(2), pages 1027-1052, August.
    10. Shih‐Chu Chou & Zhe‐An Li & Tawei Wang & Ju‐Chun Yen, 2023. "How the quality of initial coin offering white papers influences fundraising: Using security token offerings white papers as a benchmark," Intelligent Systems in Accounting, Finance and Management, John Wiley & Sons, Ltd., vol. 30(1), pages 3-18, January.
    11. Douglas Cumming & Lars Hornuf & Moein Karami & Denis Schweizer, 2023. "Disentangling Crowdfunding from Fraudfunding," Journal of Business Ethics, Springer, vol. 182(4), pages 1103-1128, February.
    12. Diandian Xiang & Leinan Zhang & Qiuyan Tao & Yonggui Wang & Shuang Ma, 2019. "Informational or emotional appeals in crowdfunding message strategy: an empirical investigation of backers’ support decisions," Journal of the Academy of Marketing Science, Springer, vol. 47(6), pages 1046-1063, November.
    13. Syrus M. Islam, 2022. "Impact investing in social sector organisations: a systematic review and research agenda," Accounting and Finance, Accounting and Finance Association of Australia and New Zealand, vol. 62(1), pages 709-737, March.
    14. Jingjing Zhao & Yongli Li & Yunlong Ding & Chao Liu, 2019. "The value of leading customers in a crowdfunding-based marketing pattern," PLOS ONE, Public Library of Science, vol. 14(4), pages 1-18, April.
    15. Dileni Gunewardena & Abdoulaye Seck, 2020. "Heterogeneity in entrepreneurship in developing countries: Risk, credit, and migration and the entrepreneurial propensity of youth and women," Review of Development Economics, Wiley Blackwell, vol. 24(3), pages 713-725, August.
    16. Carolina Camassa, 2023. "Legal NLP Meets MiCAR: Advancing the Analysis of Crypto White Papers," Papers 2310.10333, arXiv.org, revised Oct 2023.
    17. Wesemann, Henrik & Wincent, Joakim, 2021. "A whole new world: Counterintuitive crowdfunding insights for female founders," Journal of Business Venturing Insights, Elsevier, vol. 15(C).
    18. Aurelio F. Bariviera & Ignasi Merediz‐Solà, 2021. "Where Do We Stand In Cryptocurrencies Economic Research? A Survey Based On Hybrid Analysis," Journal of Economic Surveys, Wiley Blackwell, vol. 35(2), pages 377-407, April.
    19. Norin Arshed & Graeme Martin & Stephen Knox, 2023. "Ties That Bind or Blind? The Role of Identity and Place in Understanding Women Entrepreneurs’ Support Needs," Entrepreneurship Theory and Practice, , vol. 47(6), pages 2205-2232, November.
    20. Pastwa, Anna M. & Shrestha, Prabal & Thewissen, James & Torsin, Wouter, 2021. "Unpacking the black box of ICO white papers: a topic modeling approach," LIDAM Discussion Papers LFIN 2021018, Université catholique de Louvain, Louvain Finance (LFIN).

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:bla:gender:v:31:y:2024:i:5:p:2095-2112. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Wiley Content Delivery (email available below). General contact details of provider: http://www.blackwellpublishing.com/journal.asp?ref=0968-6673 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.