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Imagining new feminist futures: How feminist social movements contest the neoliberalization of feminism in an increasingly corporate‐dominated world

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  • Kate Grosser
  • Lauren McCarthy

Abstract

Increasingly it is argued that feminism has been co‐opted by neoliberal agendas: becoming more individualistic and losing touch with its wider social change objectives. The neoliberalization of feminism is driven in part by increased corporate power, including the growing role of corporations in governance arenas, and corporate social responsibility agendas. However, we turn to social movement theory to elucidate strategies that social movements, including feminist social movements, are adopting in such spaces. In so doing, we find that feminist activists are engaging with new political opportunities, mobilizing structures and strategic framing processes that emerge in the context of increasingly neoliberal and privatized governance systems. We suggest that despite the significant challenges to their agendas, far from being co‐opted by neoliberalism, feminist social movements remain robust, existing alongside and developing new strategies to contest the neoliberalization of feminism in a variety of innovative ways.

Suggested Citation

  • Kate Grosser & Lauren McCarthy, 2019. "Imagining new feminist futures: How feminist social movements contest the neoliberalization of feminism in an increasingly corporate‐dominated world," Gender, Work and Organization, Wiley Blackwell, vol. 26(8), pages 1100-1116, August.
    • Handle: RePEc:bla:gender:v:26:y:2019:i:8:p:1100-1116
    DOI: 10.1111/gwao.12267
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    Cited by:

    1. Kate Grosser & Meagan Tyler, 2022. "Sexual Harassment, Sexual Violence and CSR: Radical Feminist Theory and a Human Rights Perspective," Journal of Business Ethics, Springer, vol. 177(2), pages 217-232, May.
    2. Larissa Petrucci, 2020. "Theorizing postfeminist communities: How gender‐inclusive meetups address gender inequity in high‐tech industries," Gender, Work and Organization, Wiley Blackwell, vol. 27(4), pages 545-564, July.
    3. Kirsten Locke & Rebecca W. B. Lund & Susan Wright, 2021. "Rethinking gender equity in the contaminated university: A methodology for listening for music in the ruins," Gender, Work and Organization, Wiley Blackwell, vol. 28(3), pages 1079-1097, May.
    4. Kate Grosser, 2021. "Gender, business and human rights: Academic activism as critical engagement in neoliberal times," Gender, Work and Organization, Wiley Blackwell, vol. 28(4), pages 1624-1637, July.
    5. Hara Kouki & Andreas Chatzidakis, 2021. "Implicit feminist solidarity(ies)? The role of gender in the social movements of the Greek crisis," Gender, Work and Organization, Wiley Blackwell, vol. 28(3), pages 878-897, May.
    6. Budabin, Alexandra Cosima & Hudson, Natalie F., 2021. "Sisterhood partnerships for conflict-related sexual violence," World Development, Elsevier, vol. 140(C).
    7. Mary‐Collier Wilks, 2022. "Embodying feminism: Donor demands and bridgework in Cambodian nongovernmental organizations," Gender, Work and Organization, Wiley Blackwell, vol. 29(2), pages 575-590, March.
    8. Elaine Swan & Katerina Psarikidou, 2024. "“Working women demand peace and food”: Gender and class in the East London Federation of Suffragettes' food politics," Gender, Work and Organization, Wiley Blackwell, vol. 31(3), pages 1113-1132, May.
    9. Soline Blanchard, 2022. "Feminism through the market? A study of gender‐equality consultants in France," Gender, Work and Organization, Wiley Blackwell, vol. 29(2), pages 443-465, March.

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