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Corporate social responsibility: An umbrella or a puddle on a rainy day? Evidence surrounding corporate financial misconduct

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  • John Bae
  • Wonik Choi
  • Jongha Lim

Abstract

We examine the way a fraudulent firm's pre‐ and post‐misconduct corporate social responsibility engagement is associated with its stock performance to investigate the reputational role of corporate social responsibility (CSR). In the short term, firms with good CSR performance suffer smaller market penalties upon the revelation of financial wrongdoing, supporting the buffer effect, as opposed to the backfire effect, of a good social image. We also find that the misbehaving firms’ post‐misconduct CSR efforts are negatively associated with delisting probabilities, and positively with stock returns. These findings support the argument that increasing post‐crisis CSR engagement can be an effective remedy for a damaged reputation.

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  • John Bae & Wonik Choi & Jongha Lim, 2020. "Corporate social responsibility: An umbrella or a puddle on a rainy day? Evidence surrounding corporate financial misconduct," European Financial Management, European Financial Management Association, vol. 26(1), pages 77-117, January.
    • Handle: RePEc:bla:eufman:v:26:y:2020:i:1:p:77-117
    DOI: 10.1111/eufm.12235
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    Cited by:

    1. Zhang, Zhuang & Chizema, Amon & Kuo, Jing-Ming & Zhang, Qingjing, 2022. "Managerial risk-reducing incentives and social and exchange capital," The British Accounting Review, Elsevier, vol. 54(6).
    2. Dominic Gutknecht, 2024. "Media coverage of corporate wrongdoing: International evidence on the stock market reaction and the buffering effect of prior corporate social performance," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 31(4), pages 2670-2698, July.
    3. Zhang, Ning & Zhang, Yue & Zong, Zhe, 2023. "Fund ESG performance and downside risk: Evidence from China," International Review of Financial Analysis, Elsevier, vol. 86(C).
    4. Fan Xia & Yunxin Hua & Bing Zhang, 2024. "Does non‐compliance pay? Environmental violations and share prices in China," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 31(3), pages 1886-1904, May.
    5. Meijui Sun & Ming-Chang Huang, 2022. "Does CSR reputation mitigate the impact of corporate social irresponsibility?," Asian Business & Management, Palgrave Macmillan, vol. 21(2), pages 261-285, April.
    6. Rind, Asad Ali & Abbassi, Wajih & Allaya, Manel & Hammouda, Amira, 2022. "Local peers and firm misconduct: The role of sustainability and competition," Economic Modelling, Elsevier, vol. 116(C).
    7. Huiping Zhu & Haifeng Gu & Habiba Halepoto, 2022. "Can Fulfillment of Social Responsibility Enable Enterprises to Innovate? The Role of Corporate Financialization and Agency Costs," Sustainability, MDPI, vol. 14(21), pages 1-22, October.
    8. Chunling Zhu & Ruixin Zeng & Ruxi Wang & Yihui Xiao, 2023. "Corporate social responsibility and chief executive officer wrongdoing: A fraud triangle perspective," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 30(2), pages 874-888, March.

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