IDEAS home Printed from https://ideas.repec.org/a/bla/canjag/v50y2002i2p201-219.html
   My bibliography  Save this article

Television Advertising and Beef Demand: Bayesian Inference in a Random Effects Tobit Model

Author

Listed:
  • Jeremy T. Benson
  • F. Jay Breidt
  • John R. Schroeter

Abstract

A number of recent empirical studies have generated skepticism about the effectiveness of generic advertising for beef. One of these studies, Jensen and Schroeter (1992), examines data collected from a panel of households in a carefully designed experimental test of television advertising. The present paper undertakes a reexamination of the Jensen and Schroeter data with two significant improvements in method. First, the analysis disaggregates beef purchases into three product types (ground beef, steaks and roasts) and assesses advertising's impact on the demand for each type separately. Second, the present analysis uses an improved econometric method: Bayesian inference in a random effects Tobit model. Inference is based on simulations of a posterior distribution using Gibbs sampling and data augmentation. As far as advertising's effects are concerned, the results of this analysis reaffirm the Jensen and Schroeter finding: The experimental television advertising campaign was not effective in increasing household purchases of beef.
(This abstract was borrowed from another version of this item.)

Suggested Citation

  • Jeremy T. Benson & F. Jay Breidt & John R. Schroeter, 2002. "Television Advertising and Beef Demand: Bayesian Inference in a Random Effects Tobit Model," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 50(2), pages 201-219, July.
    • Handle: RePEc:bla:canjag:v:50:y:2002:i:2:p:201-219
    as

    Download full text from publisher

    File URL: http://hdl.handle.net/10.1111/j.1744-7976.2002.tb00428.x
    Download Restriction: Access to full text is restricted to subscribers.
    ---><---

    As the access to this document is restricted, you may want to look for a different version below or search for a different version of it.

    Other versions of this item:

    References listed on IDEAS

    as
    1. Coulibaly, Nouhoun & Brorsen, B. Wade, 1998. "Resolving The Conflicts Between Previous Meat Generic Advertising Studies," 1998 Annual meeting, August 2-5, Salt Lake City, UT 20897, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Holloway Garth J. & Aydogus Osman, 2004. "Promotion Carryover as a Missing-Data Problem," Journal of Agricultural & Food Industrial Organization, De Gruyter, vol. 2(1), pages 1-18, February.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Kent D. Messer & Todd M. Schmit & Harry M. Kaiser, 2005. "Optimal Institutional Mechanisms for Funding Generic Advertising: An Experimental Analysis," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 87(4), pages 1046-1060.
    2. Ferrier, Peyton & Lamb, Russell, 2007. "Government regulation and quality in the US beef market," Food Policy, Elsevier, vol. 32(1), pages 84-97, February.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:bla:canjag:v:50:y:2002:i:2:p:201-219. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Wiley Content Delivery (email available below). General contact details of provider: https://edirc.repec.org/data/caefmea.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.