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Managing external demands: Renewable sources versus efficient use

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  • Brita Olerup

Abstract

Efficient energy use and renewable energy sources are necessary to achieve a sustainable energy system. In the late 1980s, an expected supply capacity shortage made efficient end use interesting. However, the uncertain outcome of such efforts conflicted with the responsibility of utilities to deliver energy. In the early 1990s, a politically announced emphasis on competition shifted concern to a desire to be businesslike, which was compatible with the conception employed for the use of renewable sources. Implementations were always presented in response to internal needs. If the new orientation was related to the business core, it became incorporated into operations. Otherwise, it was buffered against interference and was dropped as soon as the external pressure ceased. Thus, the motives must also have been external. Copyright © 1999 John Wiley & Sons, Ltd and ERP Environment.

Suggested Citation

  • Brita Olerup, 1999. "Managing external demands: Renewable sources versus efficient use," Business Strategy and the Environment, Wiley Blackwell, vol. 8(1), pages 62-74, January.
    • Handle: RePEc:bla:bstrat:v:8:y:1999:i:1:p:62-74
    DOI: 10.1002/(SICI)1099-0836(199901/02)8:13.0.CO;2-#
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    References listed on IDEAS

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    Cited by:

    1. Peter Dobers & Rolf Wolff, 2000. "Competing with ‘soft’ issues – from managing the environment to sustainable business strategies," Business Strategy and the Environment, Wiley Blackwell, vol. 9(3), pages 143-150, May.

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