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Corporate legitimacy in risk society: the case of Brent Spar

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  • Jesper Grolin

Abstract

The aim of this paper is to understand what lessons on corporate legitimacy can be drawn from the Shell – Greenpeace conflict in 1995 about the dumping of the Brent Spar oil storage platform in the North‐East Atlantic. Based on theories of corporate legitimacy and risk society, it is argued that the Brent Spar conflict reflects a new balance between business, government and civil society as well as a radicalization of the requirements for corporate legitimacy. As a part of these new and more demanding requirements, corporations will need to address a much broader scope of responsibilities and a wider circle of stakeholders than suggested so far by theories of stakeholder management. In addition, corporations will need to develop new and trustworthy forms of dialogue with the public. © 1998 John Wiley & Sons, Ltd and ERP Environment.

Suggested Citation

  • Jesper Grolin, 1998. "Corporate legitimacy in risk society: the case of Brent Spar," Business Strategy and the Environment, Wiley Blackwell, vol. 7(4), pages 213-222, September.
    • Handle: RePEc:bla:bstrat:v:7:y:1998:i:4:p:213-222
    DOI: 10.1002/(SICI)1099-0836(199809)7:43.0.CO;2-I
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    Cited by:

    1. Ulf Richter, 2010. "Liberal Thought in Reasoning on CSR," Journal of Business Ethics, Springer, vol. 97(4), pages 625-649, December.
    2. Boris Holzer, 2007. "Framing the Corporation: Royal Dutch/Shell and Human Rights Woes in Nigeria," Journal of Consumer Policy, Springer, vol. 30(3), pages 281-301, September.
    3. Sally Eden & Andrew Donaldson & Gordon Walker, 2006. "Green Groups and Grey Areas: Scientific Boundary-Work, Nongovernmental Organisations, and Environmental Knowledge," Environment and Planning A, , vol. 38(6), pages 1061-1076, June.
    4. Pablo Gomez‐Carrasco & Giovanna Michelon, 2017. "The Power of Stakeholders' Voice: The Effects of Social Media Activism on Stock Markets," Business Strategy and the Environment, Wiley Blackwell, vol. 26(6), pages 855-872, September.
    5. Glen Whelan, 2013. "Corporate Constructed and Dissent Enabling Public Spheres: Differentiating Dissensual from Consensual Corporate Social Responsibility," Journal of Business Ethics, Springer, vol. 115(4), pages 755-769, July.
    6. Ulf H. Richter & Felix F. Arndt, 2018. "Cognitive Processes in the CSR Decision-Making Process: A Sensemaking Perspective," Journal of Business Ethics, Springer, vol. 148(3), pages 587-602, March.
    7. Maria Joutsenvirta & Liisa Uusitalo, 2010. "Cultural Competences: An Important Resource in the Industry–NGO Dialog," Journal of Business Ethics, Springer, vol. 91(3), pages 379-390, February.
    8. Judy Brown & Michael Fraser, 2006. "Approaches and perspectives in social and environmental accounting: an overview of the conceptual landscape," Business Strategy and the Environment, Wiley Blackwell, vol. 15(2), pages 103-117, March.
    9. J.J. Graafland & H. Smid, 2004. "Reputation, Corporate Social Responsibility and Market Regulation," Review of Business and Economic Literature, KU Leuven, Faculty of Economics and Business (FEB), Review of Business and Economic Literature, vol. 0(2), pages 271-308.
    10. Salla Laasonen & Martin Fougère & Arno Kourula, 2012. "Dominant Articulations in Academic Business and Society Discourse on NGO–Business Relations: A Critical Assessment," Journal of Business Ethics, Springer, vol. 109(4), pages 521-545, September.
    11. Daniel Reimsbach & Rüdiger Hahn, 2015. "The Effects of Negative Incidents in Sustainability Reporting on Investors’ Judgments–an Experimental Study of Third‐party Versus Self‐disclosure in the Realm of Sustainable Development," Business Strategy and the Environment, Wiley Blackwell, vol. 24(4), pages 217-235, May.
    12. Hannes Hofmann & Christian Busse & Christoph Bode & Michael Henke, 2014. "Sustainability‐Related Supply Chain Risks: Conceptualization and Management," Business Strategy and the Environment, Wiley Blackwell, vol. 23(3), pages 160-172, March.
    13. Annica Bragd & Gavin Bridge & Frank den Hond & P. D. Jose, 1998. "Beyond greening: new dialogue and new approaches for developing sustainability," Business Strategy and the Environment, Wiley Blackwell, vol. 7(4), pages 179-192, September.
    14. Maria Joutsenvirta, 2011. "Setting Boundaries for Corporate Social Responsibility: Firm–NGO Relationship as Discursive Legitimation Struggle," Journal of Business Ethics, Springer, vol. 102(1), pages 57-75, August.
    15. Peter Dobers & Rolf Wolff, 2000. "Competing with ‘soft’ issues – from managing the environment to sustainable business strategies," Business Strategy and the Environment, Wiley Blackwell, vol. 9(3), pages 143-150, May.
    16. Hans Haake & Stefan Seuring, 2009. "Sustainable procurement of minor items - exploring limits to sustainability," Sustainable Development, John Wiley & Sons, Ltd., vol. 17(5), pages 284-294.
    17. Marilu Hastings, 1999. "A new operational paradigm for oil operations in sensitive environments: an analysis of social pressure, corporate capabilities and competitive advantage," Business Strategy and the Environment, Wiley Blackwell, vol. 8(5), pages 267-280, September.

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