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Organizational characteristics explaining participation in sustainable business models in the sharing economy: Evidence from the fashion industry using conjoint analysis

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  • Astrid Cocquyt
  • Saskia Crucke
  • Hendrik Slabbinck

Abstract

Environmental and social challenges require new sustainable business models, like sharing platforms. However, sharing platforms differ widely in their contribution to a more sustainable society. Whereas idealistic sharing platforms have dominant social goals, other sharing platforms are, or became, commercial. We explore the attractiveness of the typical organizational characteristics of idealistic sharing platforms in the fashion industry context, an industry with negative environmental and social impacts. Based on a literature review and exploratory focus groups, we conduct an online survey using conjoint analysis, completed by 1,512 respondents. Our results reveal that potential users prefer clothes sharing platforms to be small, to not partner with large clothing retailers, to have the possibility to participate in decision‐making, but to not require shareholding.

Suggested Citation

  • Astrid Cocquyt & Saskia Crucke & Hendrik Slabbinck, 2020. "Organizational characteristics explaining participation in sustainable business models in the sharing economy: Evidence from the fashion industry using conjoint analysis," Business Strategy and the Environment, Wiley Blackwell, vol. 29(6), pages 2603-2613, September.
    • Handle: RePEc:bla:bstrat:v:29:y:2020:i:6:p:2603-2613
    DOI: 10.1002/bse.2523
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    References listed on IDEAS

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    Cited by:

    1. Arash Najmaei & Zahra Sadeghinejad, 2023. "Green and sustainable business models: historical roots, growth trajectory, conceptual architecture and an agenda for future research—A bibliometric review of green and sustainable business models," Scientometrics, Springer;Akadémiai Kiadó, vol. 128(2), pages 957-999, February.
    2. Luigi Aldieri & Mohsen Brahmi & Bruna Bruno & Concetto Paolo Vinci, 2021. "Circular Economy Business Models: The Complementarities with Sharing Economy and Eco-Innovations Investments," Sustainability, MDPI, vol. 13(22), pages 1-13, November.
    3. Maria Rosa De Giacomo & Raimund Bleischwitz, 2020. "Business models for environmental sustainability: Contemporary shortcomings and some perspectives," Business Strategy and the Environment, Wiley Blackwell, vol. 29(8), pages 3352-3369, December.
    4. Benedikt M. Brand & Theresa Maria Rausch & Jannika Brandel, 2022. "The Importance of Sustainability Aspects When Purchasing Online: Comparing Generation X and Generation Z," Sustainability, MDPI, vol. 14(9), pages 1-28, May.
    5. Mariachiara Colucci & Alessandra Vecchi, 2021. "Close the loop: Evidence on the implementation of the circular economy from the Italian fashion industry," Business Strategy and the Environment, Wiley Blackwell, vol. 30(2), pages 856-873, February.

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