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Role of Co-Creative Services, Smart Tourism Services, and Smart Destination Images to Travelers’ Intention to Revisit

Author

Listed:
  • Son Le Thai
  • Tu Nguyen Thanh

Abstract

This research investigates the impact of smart tourism services (STSs) platforms on smart tourism destination image and tourists' revisit intention. Based on the Stimulus-Organism-Response (SOR) theoretical, this study proposes a theoretical model to examine these relationships. Data collected from 300 tourists visiting Ho Chi Minh City in April 2024. Three factors transportation, accommodations, and shopping services have a positive impact on co-creative services, and then on smart tourism destination image, and infrastructure, enjoyment, and value for money have a strong effect on revisit intention. Theoretical and practical implications are discussed, then future research is suggested.

Suggested Citation

  • Son Le Thai & Tu Nguyen Thanh, 2025. "Role of Co-Creative Services, Smart Tourism Services, and Smart Destination Images to Travelers’ Intention to Revisit," Journal of Management World, Academia Publishing Group, vol. 2025(2), pages 623-633.
    • Handle: RePEc:bjx:jomwor:v:2025:y:2025:i:2:p:623-633:id:1009
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